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Gilbert Kumpukwe is a seasoned marketing professional with extensive experience in social media, content marketing, and team leadership. He has led teams managing 60+ ecommerce brands and has a strong background in research, customer service, and online campaign management. With a Bachelor of Arts degree in Media studies and philosophy from the University of the Witwatersrand, Gilbert has honed his skills in areas like Google Analytics, Hootsuite Social Media Management, and keyword research and optimization.

Credentials

  • Advanced Persuasive Selling: Persuading Different Personality Types
    LinkedIn
    Sep, 2019
    - Apr, 2026
  • Social media marketing
    GetSmarter
    Jun, 2014
    - Apr, 2026
  • TEFL
    BridgeTefl
    Oct, 2012
    - Apr, 2026
  • Sales
    Cardinal Rand Academy
    Feb, 2012
    - Apr, 2026
  • Content Marketing
    HubSpot Academy
    Mar, 2018
    - Apr, 2026
  • Inbound Marketing
    HubSpot Academy
    Mar, 2018
    - Apr, 2026
  • Inbound Marketing Certified
    HubSpot Academy
    Apr, 2018
    - Apr, 2026

Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • General Manager
      • Feb 2021 - Present

      Responsible for leadership and training of teams managing 60+ ecommerce brands generating a collective of R5M+ a month from paid ads. Overseeing Department KPIs and Performance across:- Account Management - Media Buying

    • Head of Performance
      • Jun 2018 - Present

      Paid Social Media Specialist in e-commerce | Speaker | Guest contributor SME South AfricaInvolved in helping brands grow their ROI from paid social media ads by running strategic, scalable and profitable E-commerce Ads◾️Grew multiple businesses from single to six figures in less than 8 months online◾️Achieved internal 6 figure club award for high-performer ◾️Generate over R1 million in revenue monthly for over 20 e-comm clients For effective marketing that grows your biz: www.v8media.co.za

  • Freelance
    • Johannesburg Area, South Africa
    • Freelance Social Media Marketer
      • Jul 2017 - May 2018
      • Johannesburg Area, South Africa

      +Facebook/Instagram Ads Strategy +Social Media Marketing+Content Creation and Marketing+Media buying/Traffic acquisition +InboundWebsite: moderndaymarketing.co.zaBrands: Sade Cherish(sadecherish.co.za), Bodifuel(bodifuel.co.za), YZEUP(Yzeup.com), Maddy Magoo Fourways, Plugged Africa (PluggedAfrica.com)

  • We Clean It All cc
    • Johannesburg Area, South Africa
    • Social Media Specialist (Freelance)
      • Nov 2017 - Mar 2018
      • Johannesburg Area, South Africa

      I worked on a wide range of marketing strategies from Social Media to Inbound Marketing.Heading up:◾️Running Facebook Ad campaigns to increase brand awareness and leads.◾️Successfully using a video content strategy for greater brand awareness on social media.◾️Increased website traffic from social media 5X times since December 2017.◾️Successfully increased community engagement 3X times across Facebook platform since December 2017◾️Tested different website elements that increased conversions on site.◾️Used Google analytics and tracking tools to analyse drop-offs and opportunities for improved onsite experience.

  • delvv.io
    • Johannesburg Area, South Africa
    • Junior Marketing/Community Manager
      • Sep 2016 - Jun 2017
      • Johannesburg Area, South Africa

      Tasked to engage creative professionals and successfully on board onto our platform. Publishing shareable content that drives traffic to the site through content marketing for both client and creative. Setting up a LinkedIn group for creative professionals and outsourced creatives for paying projects. Did website audits and developed SEO strategy to improve on Google rankings through on and off web page optimization. Initiated guest posting alongside relevant sites to complement SEO strategy. Advertised through Facebook to grow numbers and sign up creatives. Growth marketing to help grow our Product, BigTeam. Focus*• On/Off page SEO optimization• Growth Marketing• Content Marketing and influencer outreach• Blogging• Community management• Social media advertising(Facebook, LinkedIn)• Running A/B ad tests• Social media campaign management• Email Marketing through Mailchimp• A/B testing email campaigns• Product Marketing• Keyword research and optimization• CRM sofware(Hubspot)• WordPress Experience• Google Analytics skills• Hootsuite Social Media Management

  • Cloudsolutionssa
    • Johannesburg Area, South Africa
    • Social Media Coordinator
      • Apr 2015 - Nov 2015
      • Johannesburg Area, South Africa

      Tasked with managing Cloudsolutions SA social media profiles and growing socialmedia fans. Advised and planned best strategy for creating social awarenessacross all social media and engaging the online community with up to date trends and content.Key areas:• Managing social media accounts (Twitter, Facebook, LinkedIn)• Creating Media campaigns• Creating syndicated content (Infographics, Slideshare presentation)• Improving traffic to website• Community Management• Researching IT trends and staying up to date• Keyword research and use• Proposals for funding• Strategy planning and advice

  • We Clean It All cc
    • Johannesburg Area, South Africa
    • Social Media Intern
      • Oct 2014 - Dec 2014
      • Johannesburg Area, South Africa

      I was tasked with delivering a greater online presence and managing all socialmedia accounts. I advised marketing and branding of vehicles, started company'sfirst blog posts on cleaning content. Successfully brought in business through ads strategy onGumtree and OLX.• Social Media posting • Content creation-Video and Blog• Blogging• Building awareness across all profitable digital platforms • Delivering Content strategy• Maintaining a professional standard online and communicating a positive brand reputation• Hootsuite Social media management • Using OLX, Gumtree channels to advertise and bring in new business• Team supervisor

  • BF KULUMA
    • Johannesburg Area, South Africa
    • Telesales agent
      • Jan 2012 - Jan 2012
      • Johannesburg Area, South Africa

      Making sales for cellphone contractss

Education

  • 2008 - 2012
    University of the Witwatersrand
    Bachelor of Arts (B.A.), Media studies and philosophy
  • Parktown Boys' High School
    Matric

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