Experience

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  Forbes

  • Senior Contributor
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  Forbes

  • Senior Contributor

    • Aug 2012 - Present

    I write about technology, entrepreneurs, and innovation. http://www.forbes.com/sites/gilpress/

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  EMC Corporation

  • Senior Director, Thought Leadership Marketing

    • Jun 2007 - Aug 2010

    Created a new marketing function; developed and managed annually the most successful PR project in EMC’s history, IDC's Digital Universe study; transformed EMC’s ON magazine into an award-winning print and online publication; managed EMC’s thought leadership online; transformed EMC.Now from a monthly print-only employee newsletter to an award-winning print and online quarterly magazine for the EMC community worldwide; developed and managed a highly successful, multi-year worldwide Digital Preservation branding campaign.

  • Senior Director, Executive & Internal Communications

    • Sep 2002 - Jun 2007

    Defined and led communications for EMC’s Total Customer Experience (TCE) initiative; helped establish EMC’s first software division and integrate acquired software companies; defined and led communications for EMC’s Information Lifecycle Management (ILM) strategy; provided communications support to the CEO, CFO, CTO, and heads of EMC sales and services.

  • Director, Public Relations

    • Mar 1999 - Sep 2002

    Proactively engaged with the business press (e.g., The New York Times, Barron’s, USA Today) and significantly increased coverage of EMC; developed (with Hal Varian, now Chief Economist, Google) the first study quantifying the amount of information created in the world; launched first online portal for EMC's employees.

  • Director, Brand and Market Positioning

    • Mar 1998 - Mar 1999

    Newly created position. Established corporate-defined worldwide marketing and branding programs; developed and managed a worldwide survey of 800 IT executives identifying the IT challenges brought about by the rise of the Internet; named “the foremost storage marketer” by the American Marketing Association’s Marketing News.

  • Manager, Investor Relations

    • Oct 1997 - Jun 1998

    Managed EMC’s relationships with investors and analysts; Sell-side coverage of EMC rose from 5 to 22 analysts.

  • Manager, Network-Attached Storage (NAS) Marketing

    • Jul 1995 - Mar 1998

    Led EMC marketing for a new type of storage product; coined the term NAS (now a multi-billion-dollar market); served as spokesperson to the press, Wall Street and industry analysts.

  • Senior Market Analyst

    • Oct 1993 - Jul 1995

    Established the foundations of EMC’s market research and analyst relations activities; helped define and position the new Enterprise Storage market; helped develop EMC’s first 3-year strategic plan.

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  Digital Equipment Corporation

  • Manager, Corporate Market Analysis

    • Jun 1988 - Oct 1993

    Advised Digital’s senior management on various strategic thrusts, the creation of new business units, emerging technologies, and new marketing programs.