Okay, let’s tackle this. So Gib Bell has a mix of military and executive experience, which is valuable but not typically in high demand. He has a strong educational foundation, but it’s not from a top-tier university. His skills in sustainable design and interior design are niche, but not extremely rare. Marketing and new business development are useful, but Gib lacks specific numbers or metrics to demonstrate his impact. Considering his 21 years of experience, Gib’s rate should be lower than that of someone with similar experience in a high-demand field. I’ll look at average rates for executives in Canada. For a President role at a leisure company, the average rate is around $50–75 per hour. For a Sergeant in the RCAF, the average rate is around $30–50 per hour. Let’s take a midpoint of $62.5, but considering Gib’s lack of specific metrics, I’ll round down to $75.