Bio
Experience
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Universal Works
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London, England, United Kingdom
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Wholesale Business Development Manager
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Jun 2023 - Present
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London, England, United Kingdom
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Agency91
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London
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Wholesale Brand Manager
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Jan 2023 - Apr 2023
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London
- Responsible for the launch of new brand BORN Activewear for the UK and Ireland market (women's and men's accounts)- Achieved £150K sales in first season by identifying and growing wholesale business- Implement strategies to maximise sales growth and profitability, with a focus on Key Accounts- Lead trade meetings with wholesale partners, and build a solid base for long lasting relationships- Analyse weekly sell through reports to identify opportunities - Generate wholesale sales forecast for each account prior to the sales campaign- Compile end of season sales and product information reports to aid future development of the collection- Identify cores styles within the collection to carry over into new seasons- Evaluate competitors key trends and market opportunities to be shared with the brand management - Work closely with Finance and Supply Chain to ensure payments and deliveries are received on time
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Senior Sales Executive Menswear and Accessories
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May 2022 - Dec 2022
- Responsible for maintaining and growing new and existing menswear wholesale accounts globally- Onboard new potential partners based on the current brand distribution and in-store brand mix - Drive sales and customer service initiatives into each regional markets- Meet and greet clients at international and domestic showrooms and present the collection with confidence and excellent product/brand knowledge- Liaise and work closely with VM team to the set-up and presentation of the showroom during market season - Manage, enter and approve orders on the wholesale platform JOOR - Analyse trade reports and proactively suggest re-orders to clients based on stock levels and performance- Oversee deliveries to clients by acting as the point person between internal Logistics team and external partners- Work with Finance team to ensure payments are received on time and are settled as the stock is ready to be shipped - Support Head of Sales and share feedback for reporting purposes- Organise client trainings and work on out of season events and activations - Coordinate the interns and manage their priority list- Share brand communications to partners (product assets, press reviews, marketing campaigns)
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Germany
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Retail Apparel and Fashion
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700 & Above Employee
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Wholesale Sales Executive
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May 2019 - May 2022
- Work closely with Sales Manager to drive business with key accounts for BOSS Athleisure and Casual for the UK and Ireland’s markets, including Sports Direct, JD Sports, Tessuti, TVG and Harrods- Look after about 220 accounts across both wearing occasions, with a dozen of them crossing over- Sales increased by 65% since joining Athleisure (PS/SR20 vs PS/SR22)- Provide regular feedback (SWOT) to Brand Management in Germany to develop new collections, and support with knowledge of UK and Ireland’s markets, including season catch-ups to discuss future needs, market trends and competitor analysis- Manage relationships with existing vendors and onboard new ones, building strong long-term partnerships- Work closely with internal departments, including Supply Chain to ensure timely delivery of stock, Finance for payments, credit limits and order release, and Marketing for promotional purposes- Organise regular catch-ups with partners and store visits to ensure alignment with brand strategy and standards, analyse sell-through performance, and develop new opportunities- Train and nurture new staff to ensure they deliver in accordance with the BOSS wholesale and business growth strategy
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Formalwear Supervisor
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Sep 2017 - May 2019
- Work with Store Manager and Area Manager to improve operations, sales and profitability- Analyse marketing reports and translate into strategic plans for store growth and business opportunity- Continuously review the formalwear team performance and monitor a range of KPIs- Manage staff training in order to deliver outstanding customer service- Motivate and coach sales employees to improve performance, morale and store revenue- Recruit new members of staff (one-to-one interviews and group assessments)- Provide an exceptional, seamless and tailored in store experience for customers
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Gucci
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Harrods, London, United Kingdom
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Senior Sales Associate (Menswear) / Supervisor
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Mar 2017 - Sep 2017
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Harrods, London, United Kingdom
- Serve customers accordingly with Gucci selling ceremony- Provide exceptional customer service experience by greeting, listening and assisting customers in exceeding their needs- Guarantee cross and up-selling for all product categories- Discuss with clients and give advice on general trends in fashion world and developments in luxury market, showing passion for fashion and luxury products- Build and strengthen relationships with customers, deal with different nationalities and personalities and put always the customers at ease- Ensure qualitative monitoring and updating of customer information, accordingly to the Company tools (CRM), in order to retain actual customers and detect new high potential ones- Ensure the achievement of individual and Store goals, enhancing and developing the business- Foster open and constructive communication with team members, being always collaborative and proposing effective solutions- Contribute to manage the visual display of the products in accordance with Gucci visual standards- Ensure store functional maintenance and appropriate levels of products on the sales floor (products replenishment and physical inventory of merchandise)
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HUGO BOSS
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Flagship Store Regent Street, London, United Kingdom
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Suit Specialist
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Dec 2015 - Mar 2017
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Flagship Store Regent Street, London, United Kingdom
SUIT SPECIALIST BOSS FORMAL (April 2016 – March 2017)BRAND SPECIALIST HUGO (December 2015 – April 2016)- Provide excellent customer service in order to maximise every selling opportunity- Motivate and influence other less experienced team members in response to customer enquiries- Support management team on seeking new ways to create an exciting selling environment- Enhance standards of merchandise presentation- Manage alterations process - Monitor productivity in area using daily sales record- Build on selling skills by utilizing tools provided in weekly sessions- Clienteling- Key achievement: yearly personal sales target of 1M Euros during my first year in the role, whilst embracing increasing management responsibilities
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Italy
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Textile Manufacturing
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700 & Above Employee
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Assistant Manager (Flagship Store)
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Jul 2014 - Dec 2015
January - December 2015 ASSISTANT MANAGERJuly 2014 - January 2015 SUPERVISOR- Key-holder and till service (payments, exchanges, refunds, store credits, cash closing)- Increasing sales through marketing and customer service strategies- Preparing key sales data and stock control - Motivating the staff through acting as an advisor and mentor to co-workers - Setting team targets and ensuring they are achieved- Preparing weekly feedbacks and weekly hours and processing the money mapping - Solving operational problems and customers issues - Collaborating with VMs to maintain visual merchandising standards and the proper store display- Recruiting and training new staff in order to develop the team
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Assistant Manager (Factory Outlet)
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Mar 2014 - Jul 2014
- Team member selected by the company in Italy to open the new store location
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Calvin Klein
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Arezzo Area, Italy
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Sales Assistant
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Oct 2013 - Feb 2014
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Arezzo Area, Italy
- Customer service and till operations
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ALCOTT ITALY
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Arezzo Area, Italy
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Sales Assistant
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Apr 2013 - Sep 2013
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Arezzo Area, Italy
- Customer service and till operations
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Habitat for Humanity ReStore
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Williamsburg, Virginia, USA
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Volunteer Customer Service Assistant
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Oct 2012 - Dec 2012
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Williamsburg, Virginia, USA
- Assisting customers throughout the purchase process
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Education
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2012 - 2012William & Mary
English Course (Advanced) -
2000 - 2005ITIS Galileo Galilei
High School Degree
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Industry Focus. “Apparel & Fashion”
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