Experience

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  Tearfund New Zealand

  • New Zealand
  • Civic and Social Organizations
  • 1 - 100 Employee

  • Marketing and Fundraising Director

    • Jul 2022 - Present

    Leading the marketing and fundraising teams in accomplishing Tearfund’s strategic plan.

  • Individual Fundraising Products Lead

    • May 2021 - Aug 2022

    Responsible for driving the growth of the child sponsorship program in the New Zealand market and for an annual fundraising target of $10 million.Translate Compassion’s strategic vision and long-term plans into detailed operational projects actioned across the country by a team of marketing & fundraising specialists. Pilot new fundraising products for individual donors and churches to increase engagement and revenue.

  • Campaigns & Appeals Manager

    • Mar 2019 - May 2021

    Led, developed, and project-managed the execution of all individual giving campaigns, as well as filmed, edited, and produced campaign films like this one https://www.tearfund.org.nz/in-every-season. Helped optimize our CRM system to improve data-pulls and allow for greater audience insights.Introduced Microsoft Teams and Planner, radically improving the speed with which Tearfund could go to appeal during emergencies and driving a 200% increase in individual giving.Initiated the development of a new agile approach to our annual planning by developing a Project Overview tool that captures key timeframes, budgets, staffing requirements, and outputs.

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  Medair

  • Switzerland
  • Non-profit Organization Management
  • 700 & Above Employee

  • Head Of Marketing

    • Jul 2017 - Jan 2019

    Developed the organization's marketing and fundraising strategy for acquiring, retaining, and converting individual donors. Managed a team of specialists responsible for the production of all digital and direct marketing campaigns.Led the team to revamp our digital experience, including sourcing external services, evaluating the user experience, and overseeing the CMS transition to Wordpress, which better optimized our website for mobile.

  • Lead Graphic and UX Designer

    • Jan 2014 - Sep 2017

    Drove the creation and launch of a branded trivia App that brought hundreds of new leads to the organization, and acted as the liaison between external development agencies and the marketing team.Produced, filmed, and edited all marketing and fundraising video collateral and all digital design assets for communications and campaigns.

  • Information Services Specialist

    • Sep 2011 - Dec 2014

    Drove the development of the Help Desk system across the organization worldwide, created front-end designs for internal business intelligence reports, and maintained the ICT infrastructure for our field programs. This required travel to Lebanon, Somaliland, South Sudan, and Afghanistan to provide direct, on-the-ground support.

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  Medair

  • Republic of South Sudan

  • Information Technology Manager – South Sudan Program

    • Jun 2009 - Jun 2011
    • Republic of South Sudan

    Managed and maintained the country program's computer and communication equipment.Designed a management and computer training course for South Sudanese staff to build national capacity.

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  Easytobook.com

  • Amsterdam Area, Netherlands

  • UX Web Designer

    • Sep 2006 - Jun 2009
    • Amsterdam Area, Netherlands

    Responsible for improving the front-end design for digital users of the hotel booking company's website.

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  Gnamic Web

  • Amsterdam Area, Netherlands

  • Owner/Lead Designer

    • Jun 2005 - Jun 2009
    • Amsterdam Area, Netherlands

    Co-founded a web design company and designed websites and e-commerce sites for clients as its lead designer.