Okay, let’s tackle this. So Gerry has skills in advertising, art direction, and blogging. Education from CCNY is good, but not as prestigious as Harvard or Ivy League schools. Location is Santa Fe, New Mexico, which might have a lower cost of living. Considering his skills, I’m looking at mid-range rates. Maybe around $50–$100 per hour for a creative professional with these skills. However, since Gerry has a solid education, I’ll bump it up to $75 per hour, which is a reasonable estimate for a creative professional in this field and location.