Experience

• 

  Pacific Smoke International Inc.

  • Markham, Ontario, Canada

  • Convenience & Gas Channel Lead

    • Jul 2022 - Present
    • Markham, Ontario, Canada

    Lead Pacific Smoke's entry into the Convenience & Gas channel. Develop brand solutions and route-to-market strategies that will enable the company to be successful in the long term. Relationship and performance driven individual who understands the multifaceted needs of growing businesses, and how those needs intersect with partners to create mutual business opportunities.

• 

  Petrolito & Co.

  • Greater Toronto Area, Canada

  • Founder

    • Jan 2019 - Present
    • Greater Toronto Area, Canada

    Entrepreneur and consultant, focused on helping unlock business potential through new partnerships and channel expansion. Packaged Goods, SaaS and DaaS.

• 

  LoyaltyOne

  • Toronto, Ontario, Canada

  • Associate Vice President Vendor Engagment

    • May 2020 - Nov 2020
    • Toronto, Ontario, Canada

    Responsible for developing and executing the Vendor Engagement strategy for Air Miles and will be accountable for achieving Vendor issuance revenue targets across accounts and responsible for driving the long-term development of Vendor strategies to deliver both issuance and non-issuance revenue.

• 

  Arla Foods

  • Concord, Ontario

  • National Customer Business Manager

    • Sep 2016 - May 2020
    • Concord, Ontario

    National Sales Lead for the Sobeys Team, responsible for P&L, strategic direction and contract negotiation. Successfully navigated the Sobeys Sunrise contracts to secure double digit growth and greater than category performance.

• 

  Mosaic North America

  • Mississauga, Ontario

  • Account Director Client Services, Retail Strategy

    • Jul 2015 - Jul 2016
    • Mississauga, Ontario

    Lead the go-to-market strategy and implementation of shopper and consumer communication for the Dairy Farmers of Canada while working with Retail partners, Dairy partners and agency partners.

• 

  Dr. Oetker

  • Mississauga, Canada

  • Key Account Manager

    • Jun 2013 - May 2015
    • Mississauga, Canada

    Matrix sales leader for the Ontario, Atlantic and Quebec based grocery retail portfolio. Managing the broker relationship, associated targets and customer contract negotiations. Led the integration of the McCain pizza portfolio acquisition including transfer of contracts, pricing, business processes, budgets, forecasts, P&L, and sales targets ensuring a smooth transition limiting business impact.

• 

  Nestle

  • Category Sales Strategy Development Manager

    • Aug 2010 - May 2013

    Reported to the Director of Category Sales Strategy, leveraging past experiences to develop category strategies, merchandising tactics to shape sales initiatives while delivering category and brand growth. As a Category leader I shaped merchandising tactics, field priorities and store innovation through data and analytic insight. Managed the Account Activation budget; provided double digit decrease in program spend, while growing sales 11% ahead of market in account base three years running.

• 

  Pepsico Canada

  • Category Management & Business Develpment

    • Jun 2006 - Aug 2010

    Reported to the Senior Category Manager and provided leadership in category management to accounts and the sales team with the development of category plans, insights and business building opportunities. Progressive Roles: Senior Category Manager, Category Insights and Business DevelopmentMentored and coached junior category managers. Co-developed strategic marketing plans with the Band Marketing team.