Experience

• 

  Itaú Colombia

  • Bogotá, Capital District, Colombia

  • Digital Channels, Advance Analytics, and Customer Experience Strategist

    • Jul 2023 - Feb 2024
    • Bogotá, Capital District, Colombia

    Lead bank's digital strategy for financial products both, personal and corporate banking; accountable for digital product cycle from discovery to deployment. Also, to secure end evolve distribution channels including digital and non-digital. Tasked with the evolution of advanced analytics capabilities.• Digital financial product share increased from 45.5% to 65.3% (credit cards, personal loans, revolving credit, certificates of deposit, savings accounts, investment funds and insurance); sales rose 14% (products). CDs, savings and funds reached almost 90% digital sales.• Jumpstart corporate and personal banking strategies in collaboration with McK and EY consulting. Former, aiming to digitalize banker's workbench, distribution channels/processes, and leverage advance analytics innovation. Latter, seeking to digitalize customer journey to speed value delivery.

• 

  Bancolombia

  • Colombia
  • Banking
  • 700 & Above Employee

  • Mobility Digital Ecosystem Leader

    • Apr 2022 - May 2023

    Lead Tu360movilidad.com, a public transportation and private mobility comprehensive solution for digital customers; accountable for digital platform ops, strategy and business performance. Tu360movilidad.com enables users to fulfill mobility needs, from choosing a vehicle, to maintenance. Also, easy access and payments to public transportation systems in Colombia. Full array of services and products at the palm of customer´s hand.• Tu360movilidad.com reached +6.6 million visits/year by +3.7 million users, showcasing +80 sellers with up to +2,165 vehicles on display. Its marketplace offers +10 different access solutions such as credit, subscription or renting. On 2022, it disbursed USD $17.5 million in credits, helping 3,375 new owners fulfil their dreams.• Disrupted Colombia´s public transformation. Medellin´s Metro reached 20% of its fare collection via Bancolombia´s digital APPs. Total digital transportation payments reached USD $ +42 million/year and almost 11 million transactions including QR API solutions integrated to +42 taxis fleets, reaching +45K drivers. Signed and partnered with other 2 major cities public transportation systems: MIO – Cali and Metrolinea – Bucaramanga. We provide digital solutions while improving people’s lives.

  • Public Transportation Initiative Leader

    • Feb 2020 - Apr 2023

    Oversee and accountable for product strategy cycle of features such:• Mobile reload service of public transportation cards on 3 major cities. Deployed from 3 different banking APPs reaching +20M users, collecting USD 25 M/year, and generating +40% efficiency on transportation collection costs. • Mobile payments on Taxi services across major cities. +40 Taxi APPs embedding QR APIs to enable digital transferences from +20M mobile users to a community of +50,000 drivers. Improving user experience and promoting financial inclusion.

  • Innovation Consultant

    • May 2017 - Feb 2020

    Designed, facililtated and delivered high risk/high impact projects for new corporate business development. Utilized design thinking and agile methodology to identify disruptive business opportunities; assembled special teams and quickly tested results on market.• Developed new 5-year business roadmap for potential USD 20M ROE. Launched a bank-served money order new product to attract non-customers. Targeted market share: 15% from total of USD 5B in Colombia.• Granted USAID funding for a disruptive project to test a new financial product targeting vulnerable population in Colombia. Examined how to uberize cash in BoP areas with low banking coverage.

  • RD&I Manager

    • Apr 2015 - May 2017

    Designed, structured and facilitated RDI teams to build innovation capacity and Intel tools for business development, corporate governance, risk and compliance for top tier Latin-American financial institutions – 4 banks in Colombia, Panama, El Salvador, and Guatemala.• Started innovation auditing projects saving USD 10M on financial statements in 2016 resulting in lower risk exposition, improved control effectiveness, greater testing coverage and higher efficiency.• Developed and led an auditing minimum viable innovation system with +15 projects. Delivered KPI, resources, processes, leaders, culture, funnel, sandbox and funding.• Granted with national tax reductions for USD 100K+ on 2 innovative projects by COLCIENCIAS, a Colombian STI institute.

• 

  IDB Lab

  • Washington D.C. Metro Area

  • Entrepreneur In Residence

    • Sep 2019 - Nov 2019
    • Washington D.C. Metro Area

    Researched and developed recommendations on best international practices, expert contacts and networks, and other aspects to be expected from entrepreneur’s point of view, whose approach may have to be tailored to IDB Lab as a mission-driven laboratory for the development of LAC region. Also, tough feedback was encouraged to ensure that the IDB Lab takes the final client’s needs (vulnerable populations, startups and hyper-growth companies) into consideration in project design, execution and evaluation.Suggested new operations in topics where IDB Lab was not working or were underserved. Understanding Lab’s mission to support innovation for inclusion, the EiR was to support projects or startups that were breaking new ground. If the IDB Lab was studying a topic, the EiR would bring about new initiatives around connecting his network

• 

  Corporación Ruta N Medellín

  • Antioquia Area, Colombia

  • STI Business Expert

    • Jan 2014 - May 2015
    • Antioquia Area, Colombia

    Promoted and developed Medellin ́s Science, Technology and Innovation District. Structured and executed programs to attract foreign direct investment and to boost local economy, officially visiting over +10 countries. Assisted policy writing regarding city’s economic development strategy.• Attracted 38 foreign companies to settle at Medellin’s STi District generating 900+ jobs.• Accomplished cooperation agreement between cities for SME’s exchange between Barcelona – Medellin, providing access to facilities and innovation resources to landing companies.

• 

  Alcaldía de Medellín

  • Antioquia Area, Colombia

  • Specialized Professional on STi Projects

    • Jul 2013 - Dec 2013
    • Antioquia Area, Colombia

    Assisted the Economic Development Office in the formulation and implementation of science, technology and innovation strategies and projects. Such initiatives aimed to increase productivity of SME's and Startups through public initiatives providing financial support, tax benefits, networks and easier access to international markets. Aided the writing of 3 major public policy acts for city's economic development.

• 

  Bureau de Medellín

  • Antioquia Area, Colombia

  • Chief Administrative Officer

    • Feb 2011 - Jul 2013
    • Antioquia Area, Colombia

    Tasked with the day-to-day administration and operation of non-profit government foundation to promote Medellin ́s tourism. Oversaw implementation of strategy, public contract subscription and execution, HR, budget and legal areas; 200-member companies; 35 employees.• Executed annual budgets over USD 3.5M resulting in 25% average growth for the period.• Led the execution of events including the UN-Habitat 7th World Urban Forum 2014 and FIFA sub20 World Soccer Cup 2011 in Medellin.

• 

  CAUCAGRO S.A.

  • Antioquia Area, Colombia

  • TRIWIL Project Manager

    • Jun 2008 - Feb 2011
    • Antioquia Area, Colombia

    Managed product development, assembly setup and launch of a new brand, three-wheel motorcar in the local market; Chinese manufacturing – Colombian assembly. The project included business model iteration for the product and its adaptation to different topographies in targeted regions.• Attained Public Transportation Ministry approval (homologation) to use TRIWIL Three-Wheel vehicle for public transportation purposes in Colombia.• Liaised with Medellin City through a government program promoting entrepreneurism and employment substitution; supported moto-taxi cooperatives as an alternative for animal pulled vehicle transportation.• Achieved sustainable 3-year program, securing sales and distribution of vehicles, as well as spare parts and warranty services in 5 different states in Colombia.

• 

  IX South American Games, Medellín 2010

  • Medellin

  • Transportation Specialist

    • Mar 2010 - May 2010
    • Medellin

    Planned, executed and audited transportation & freight contracts. Coordinated security and movility for personalities, athletes, judges and delegations together from different countries representations and institutions. “I am sure that everything is being managed so that Medellín 2010 is considered as the best South American Games ever. The organization is at Pan-American standards and, in some respects such as transport and information services, it is almost Olympic level. (...)" Carlos Arthur Nuzman President of South America Sport Organization – ODESUR

• 

  Falcon Farms Inc

  • United States
  • Farming
  • 400 - 500 Employee

  • Drypack Operations and Customers Coordinator

    • Sep 2005 - Jun 2008

    Performed operational functions for flower production accounts with companiesincluding Albertson ́s, Safeway and Whole Foods.• Led supply chain from 19 production sites distributed in Colombia and Ecuador, through 4 distribution and manufacture centers in US ensuring delivery.• Delivered perishables for high quality customer orders for USD 27M; 632,000-delivered boxes/year.

  • Head of Ecommerce & Procurement.

    • Mar 2005 - Sep 2005

    Operation of multiple platforms for e-commerce purchase processing, flowerproduction - forecast, sale margin validation and performance planning for domestic high demand scenarios.• Improved domestic and foreign suppliers base by rating suppliers with budget of USD 250K per month.• Administered platforms including Cytrix, EDI, amazon seller Central, Falcon Platform, GMA MODEM Terminal, FEDEX Server, and Bloom-link.

• 

  C.I. ANDIMARKET Inc.

  • Antioquia Area, Colombia

  • Chief Executive Officer

    • Mar 2001 - Nov 2004
    • Antioquia Area, Colombia

    Planned and led textile import company transformation into an international garments and fabrics exporting trader, integrating both national and international products and services.• Leveraged international commerce processes such as tax-benefits budgeting, credit funding, offshore suppliers base, customs brokerage services and multimodal transport operators and conducted evaluation of customs and grants for exporters and importers such as free trade zones, Vallejo Plan, ATPDEA.• Granted government tax benefit for high volume exporters with rotating quota of USD 200K.

• 

  Energy & Thermodynamics Institute

  • Medellin

  • Researcher & Consultant

    • Aug 1998 - Dec 2000
    • Medellin

    Designed, evaluated and planned thermal projects including feasibility analysis, installation, implementation and business operation. Evaluated and monitored sustainable and clean energy technologies time to market and ROI.