Okay, let’s tackle this. So Gerald has 26 years of experience in graphic design, which is a significant amount of time. He also worked at Texas Instruments, which is a well-established company. However, his current role as a self-employed artist and sculptor suggests he may not be in the same league as corporate designers. Considering his experience and education, I would estimate his hourly rate to be around $125. This is lower than what corporate designers with similar experience might charge, but higher than what entry-level designers might charge. Some designers with similar experience might charge $150-$200 per hour, but Gerald's unique blend of corporate and artistic experience keeps his rate lower.