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I'm Gerald Bricker, based in the US, and I am fluent in French. With over 30 years of experience in business leadership and consulting, I have held significant roles such as the President of Aadvise Consulting, where I provided strategic direction to small and mid-sized businesses. I also served on the Member Advisory Board of Seedlings Braille Books for Children, advocating for literacy among vision-impaired children. My educational background includes a BS in Mechanical Engineering from Drexel University and an MBA in Management from Northern Illinois University. I am passionate about leadership development and customer loyalty training, and I strive to empower businesses to grow and thrive.

Credentials

  • Certified Mentor
    SCORE Mentors SE Michigan
    Aug, 2020
    - Apr, 2026

Experience

  • SCORE Mentors SE Michigan
    • Southeast Michigan
    • Business Mentor
      • Apr 2018 - Present
      • Southeast Michigan

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member Advisory Board
      • Jan 2018 - Jul 2021

      Seedlings is dedicated to growing literacy among vision impaired children. With a small staff and many volunteers they produce braille books at low cost and supply many at NO cost. Since their founding Seedlings has supplied more than 1/2 million such books.

    • President Of The Board Of Directors
      • Jan 2016 - Jan 2018

      Seedlings provides vision impaired children and families with high quality literature in Braille at an affordable price, thereby increasing the rate of literacy among vision impaired people. My role is to bring a strategic business mind set to the board of directors.

    • President
      • Jan 2012 - Mar 2018

      Strategic direction for small and mid sized businesses.Leadership development for growing companies.Customer loyalty training to attract and retrain new customers.

    • Managing Principal
      • Jul 2009 - Mar 2018

      Holistic business coach helping small to mid sized companies with sales strategy, leadership and sales team development, customer loyalty training and growth planning.

    • Principal and Founder
      • May 2009 - Mar 2018

      We provide business coaching and development along with consulting for small to mid sized businesses. We help the people to grow so they help the business to grow. We are "Miracle Grow" for you and your business.

    • Affiliate
      • Aug 2009 - Aug 2017

      Coach small and mid sized businesses to grow and improve.

    • Director and Member Board of Directors
      • Jul 2011 - Jun 2015
      • Troy, MI

      Served two terms (to term limit) as a Director and Chaired the Strategic Planning Committee in 2014. I continue to serve on the Program/Education Committee.

    • President
      • May 2011 - May 2012

      Held leadership responsibility for 30+ member referral and networking chapter of Michigan-based company, Local Business Network. Company has over 40 chapters in the Southeast Michigan region.

    • Vice President & General Sales Manager
      • Sep 1996 - Mar 2009

      Led sales, marketing and strategic planning activities for global automotive electronic components supplier in North and South America. Managed thirty six sales, engineering, marketing, administrative and HR personnel. Planned and executed sales strategy and organization development. Products included relays, switch assemblies and electronic control units for light vehicle comfort, convenience and safety. Member of group executive committee and Secretary, Board of Directors. Officer of US division.

    • Vice President Sales & Marketing
      • Jun 1995 - Sep 1996

      Managed sales and marketing for US division for a market-leading German company producing high precision fuel flow meters for automotive engine testing. Products included high precision fuel flow meters, flow measurement systems for engine and component testing. Managed sales growth of 20% per year, from $15 million to $18 million.

    • Vice President Products
      • Jun 1986 - Jun 1995

      Directed a business group P&L and corporate marketing functions. Managed production and sales of electronic engine control and monitoring systems for internal combustion engine engineering and research around the world. Key member of executive team that grew the business from $1 million to $20 million. Selected and developed sales reps in nine (9) foreign countries.

    • Vice President OEM Sales Division
      • Nov 1972 - Jun 1986

      Directed sales to automotive OEM companies, management of P&L of sales division and Detroit office. Products included exhaust systems, catalytic converters, shock absorbers, McPherson struts and gas springs. Won business with Big 3 and transplant accounts including Nissan, Renault and VW. Increased sales 33%, from $45 million to $60 million over seven years and grew our market share by 50% during the same time frame.

Education

  • 1965 - 1970
    Drexel University
    BS, Mechanical Engineering
  • 1972 - 1976
    Northern Illinois University
    MBA, Management
  • 1972 - 1976
    Northern Illinois University
    Master of Business Administration - MBA, Management

Suggested Services

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Industry Focus. “Management Consulting.”

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