Okay, let’s break it down. Georgie has 12 years of experience in various photography and video production roles, which is impressive. He’s also got a degree from Cardiff University, which adds some prestige. Skills like photography, video production, and social media are in demand, especially in Auckland. Considering his experience, education, and location, I’d estimate his hourly rate to be around $125. This is slightly lower than average for a photographer with his experience, but it's also worth noting that he's not a freelance photographer, but rather an employee, which can impact his earning potential. Some photographers in Auckland with similar experience might charge $150-$200 per hour, but Georgie's role as a director and his focus on corporate and sports marketing might bring his rate down slightly.