Experience

• 

  Apogee Electronics

  • United States
  • Appliances, Electrical, and Electronics Manufacturing
  • 1 - 100 Employee

  • Product Evangelist

    • Jan 2024 - Present

    Spearheads comprehensive marketing initiatives, including crafting and coordinating targeted email campaigns to both existing and prospective customers. Plays a pivotal role in trade show management, overseeing booth setup, operation, and breakdown. Collaborates closely with marketing teams to develop materials and organize content for enhanced website presentation. Utilizes advanced data analytics to tailor marketing strategies to specific customer demographics. Additionally, contributes as a guest lecturer and trainer, educating end users, distributors, and representatives on Apogee products, ensuring deep understanding and engagement across all channels

  • Professional Audio Technology Educator, Public Speaker, & Panelist

    • Feb 2022 - Present

    Experienced educator and speaker with a specialization in music and audio electronics, delivering over 15 engaging lectures, training sessions, and panel discussions since March 2022. Expertly facilitating learning programs at venues: including Guitar Centers, Apogee Electronics presentations, and the North American Music Merchants (NAMM) show. Demonstrated success in imparting complex technical knowledge to a diverse audience, enhancing accessibility and understanding of cutting-edge audio technology across major cities in the U.S. and Mexico City.

  • Sales Engineer

    • Feb 2022 - Apr 2024

    Dynamic Sales Professional with expertise in leading product training sessions, brand management, and sales initiatives. As Lead Sales, developed and led product trainings, enhanced brand awareness through school events, and maintained relationships with key industry personnel. Supervised pricing strategies and collaborated with supply chains to match supply with demand, while innovating sales and marketing strategies.In the Sales Engineer role, drove business development through direct outreach to recording studios and built strong artist relations, enhancing marketing efforts. Utilized MailChimp for innovative marketing and managed customer data with HubSpot, aligning product development with customer insights and forecasting sales effectively across distribution channels.

• 

  Apple

  • Creative Pro

    • May 2018 - Mar 2022

    Led over 200 classes achieving a yearly customer recommendation rating of 93%.Guided learning experiences, facilitated hands on product demos and software instruction on advanced topics like Music, Photography, Art, Coding, Gaming and Health.Trained group and individual users in multi course presentation series including:Logic Pro X (Audio recording, editing and mixing software)Final Cut X (Video editing and post production software)Operated live sound production and mixing during external industry professional training events and concerts. Audited session attendance and aided in video and audio switching for team’s teaching events.

  • Creative

    • Apr 2013 - May 2018

    One on One personal trainer, technical support and troubleshooting Mac and iOS products.Turned frustrated users into brand promoters, achieving top marks in customer satisfaction.Achieved Apple Pro Certification of Logic 9, Logic X, and Final Cut X.Mentored team members on software and hardware function, raising customer satisfaction scores.Key member of employee experience team facilitating feedback between hardware technicians and Apple management, resulting in strategies which raised employee team satisfaction by 50%.Formulated and scheduled customer workshop calendar to meet market demand and team resources.

  • Specialist

    • Jun 2010 - Apr 2013

    Performed in top 10% of store’s sales team generating revenue in both products and services.Led and delegated store closing procedures to meet visual standards.

• 

  Catastasis Recording

  • Greater Seattle Area

  • Sound Engineer

    • Mar 2012 - Mar 2017
    • Greater Seattle Area

    Sound design, tracking, recording, audio editing, mixing, mastering, producing, drum programming and automation.

• 

  Gand Music & Sound

  • Sales Associate

    • May 2006 - Jun 2008

    Shipping and receivingExamining incoming merchandise for damages.Entering new inventory in POS system.Processing outgoing shipments.; Customer service in guitar, pro audio and drum departments.Highly proficient in knowledge and use of merchandise sold.Responsible for maintaining store visual standards.