See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
George Sass is a seasoned marketing and publishing professional with extensive experience in content strategy, brand development, and management. He has held various leadership roles in companies such as Blue Creative Group, The Fresnel Companies, and Active Interest Media. Sass has a strong background in editing, publishing, and digital media, with expertise in managing teams and driving engagement. With a degree in Business, Marketing, and Management from New England College, Sass has developed a unique blend of creative and analytical skills. He is well-versed in creating and executing brand strategies, managing content initiatives, and driving business growth. As a seasoned executive, Sass has a proven track record of success in leading teams, developing new business strategies, and driving revenue growth. He is a strategic thinker with a passion for innovation and a deep understanding of the publishing and marketing industries.

Experience

  • Blue Creative Group
    • Newburyport, MA
    • President
      • May 2019 - Present
      • Newburyport, MA

      The Blue Creative Group believes joining a wealth of experiences and views inspires creativity to directly benefit our clients. We combine business development knowledge, operational expertise, and deep sales development backgrounds, with creativity, design, strategy and content expertise to deve...

  • The Fresnel Companies
    • Newburyport, MA
    • Expert-in-Residence
      • Apr 2019 - Present
      • Newburyport, MA

      The Fresnel Companies is redefining private equity. Fresnel believes that financial growth comes from building and managing great businesses. Because the partners are businesspeople first, they actively engage in the success of their investments. In my role as an Expert-in-Residence, I'm work...

  • Perpetual Sports Network
    • Phoenix, Arizona, United States
    • Board Advisor
      • May 2019 - Jan 2023
      • Phoenix, Arizona, United States

      I'm thrilled to be working closely with the team at @Perpetual Sports Network. The company truly is the "Athlete's Network." The entire team is dedicated to monetizing Name, Image, and Likeness (NIL) opportunities for collegiate athletes. At the core of the company is its conten...

    • Global Marketing Director
      • Jan 2018 - May 2019
      • Newport, RI

      Seventeen years after I left to pursue a career in publishing, I seized on a great opportunity to return to Grand Banks Yachts and Palm Beach Motor Yachts. I worked with an incredibly dedicated team of boatbuilders, designers and sales and marketing professionals, to bring new models to market, e...

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Vice President, Managing Director, Catapult Creative Labs
      • Jan 2016 - Jan 2018

      Catapult Creative Labs was launched in 2015 by Active Interest Media to facilitate conversations between partner brands and our 40 million enthusiast followers. We're content specialists co-curating on target messaging and tapping AIM's experts in research, data mining, and technology to engage targeted customer sets. Services offered included custom content, SEO, web development, video and TV production, lead generation, creative services, event activation, social media audits and strategy, and research and market intel. Current clients include Grand Banks Yachts, Four Seasons Residences Los Cabos, Resorts West, ScentLok, Wiemann Metalcraft, National Reining Horse Association, WF Young, Honest Abe Log Homes, CSI, Weaver Leather, Vetus-Maxwell USA, Deer Valley Resort, and Solitude Mountain Resort.

    • Marine Group Editorial Director
      • Feb 2012 - Jan 2016

      Oversee all content initiatives for the marine brands in Active Interest Media, across all platforms to drive engagement, and grow the group's audience. Focusing on brand consistency and channel optimization.

    • Editor-in-Chief
      • Dec 2007 - Feb 2012

      Editor-in-Chief of Yachting magazine.

    • Managing Partner
      • Sep 2004 - Dec 2007

      Purchased an existing magazine with partners and relaunched it, increasing revenue by more than 200%. One of the early producers of digital magazines in the marine market. Also created custom print and digital publications for boatbuilders and dealers.

    • Partner
      • 2005 - 2007

      My job was made easy by editor-in-chief John Brownlee and publisher Dave Morel, who conceptualized this very targeted, niche publication dedicated to the saltwater sportsman and center consoles. I supported their efforts on the operations, manufacturing, and production sides.

    • Executive Editor
      • 2002 - 2004

      Executive editor of Yachting magazine.

    • Vice President, Account Services
      • 2001 - 2002

      Developed a new business strategy and managed existing accounts in a full service agency. Clients included Simrad Electronics, STX Lacrosse, Nordhavn, Pearson Yachts, Alden Yachts, Apex Inflatables, Rouse Corporation, Davis Yachts, AquaDrive, and U.S. Paint.

    • Senior Editor
      • 1999 - 2001
    • Marketing Manager
      • 1994 - 1999

Education

  • 1988 - 1993
    New England College
  • 1983 - 1988
    The Key School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Publishing”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles