Experience

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  Den-Mat Corporation and Den-Mat Holding, LLC

  • Vice President--International Sales Division

    • Oct 1990 - Dec 2011

    Responsible for originally introducing Rembrandt Whitening products into domestic distribution and ultimately responsible for the sales and distribution of Rembrandt Oral Care products worldwide, working with distributors and European office. When Rembrandt was sold, concentrated on professional products working with distributors worldwide promoting existing dentral products including Lumineers and Snap on Smile appliance.

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  Den-Mat Holding, LLC

  • Vice President

    • Oct 1990 - Dec 2011

    Introduced Rembrandt Oral Care products into domestic distribution using my extensive contacts in department and specialty stores plus my knowledge of the retail marketplace to secure distribution and ultimately moved into international marketsSuccessfully introduced new items/products that gained #1 market share in less than one year in upscale department/specialty stores. Cultivated new business opportunities and significantly increased sales which led to new distributionRecruited and developed national distributor sales organizations consisting of 75 representatives. More than doubled sales volume in the first three yearsResearched and identified target markets, selected channels of distribution, determined pricing structure and helped develop packaging for new products introductionsOpened and managed satellite office in France. Worked with manager to appoint 50 ‘indirect’ sales representatives to promote and sell Den-Mat products in retail and dental outlets. Managed and coordinated all product development, corporate planning, advertising, marketing, promotional programming and all field sales activitiesSelected ‘seasoned’ international distributors in 65 countries worldwide to represent our productsDeveloped and implemented sales related programs, marketing plans, packaging, advertising, point of sale collateral, all tracking and re-order systems, forms and reportsLaunched new products and line extensions worldwide working with R&D. Gained regulatory approvals from governmental agencies; Coordinated packaging requirements and compliance in each countryEstablished extensive “paid” sampling amenities program for major worldwide airlines (21+) as well as up-scale U.S. hotels, resorts, casinos, conference centers and spas Maintained lucrative profit margin throughout rapid growth stage. Implemented strategic plan to maximize high-return accounts and minimize high-maintenance accounts.

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  Epi Products-USA

  • National Sales Manager

    • Oct 1988 - Oct 1990

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  Epilady USA

  • National Sales Manager

    • Jan 1988 - Jan 1990

    Began tenure as Regional Sales Manager responsible for introducing new Epilady Hair Removal appliance into marketplace. Responsible for all department and specialty store sales and distribution in the Southeast. Personally increased distribution by over 50% and sales by 114% in only 5 months. Promoted within 5 months to National Sales Manager responsible for all domestic sales and distribution in the USA.Hired, trained and developed over 2/3 of the direct sales force within the first 3 months. Designed and implemented all sales tracking, bonus and incentive programs, salary structure, budgets and travel budgetsWorked closely with product development, marketing, advertising and public relations to insure success of all new products brought into marketplaceHired and developed training co-coordinators to work with sales representatives, train store personnel and hold in-store promotionsAchieved sales volume of $130 million in sales for 3 years

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  Parfuns Yves Saint Laurent

  • Sales Manager

    • Oct 1984 - Oct 1988

  • Regional Marketing Manager

    • Jan 1984 - Jan 1988

    Supervised seven Account Executives. Negotiated for space & location, increased stock locations and line representative salaries. Responsible for promotional programming, stock and sales planning and detailed account presentations. Increased sales in Southeast region by 30% the 1st year and 42% the following year. Increased distribution of the popular “Opium” fragrance by 55% and successfully introduced and launched “Paris” fragrance into existing accounts with much success.

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  Ralph Lauren Cosmetics

  • Regional Marketing Director

    • Feb 1978 - Oct 1984

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  Warner Cosmetics Inc

  • Regional Sales Director

    • Jan 1978 - Jan 1984

    Managed 9 Account Managers. Responsible for initial introduction and distribution of “Polo” and “Lauren” fragrances into the Southeast. This was followed by an expansion of the Ralph Lauren brands with the successful launch of “Chaps” and later the “Gloria Vanderbilt” fragrances into upscale department and specialty stores. Consistently maintained most profitable region in the country for 5 years increasing sales by over 30% yearly.

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  Rich's Department Store

  • Fragrance Buyer

    • Jan 1975 - Feb 1978

  • Various Management Positions

    • Sep 1968 - Jan 1975

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  Rich’s Department Stores

  • Fragrance Buyer

    • Jan 1963 - Jan 1978

    Responsible for buying, merchandising and promoting fragrance brands at retail. Increased volume over 125% by adding new brands and reducing inventory where necessary. Lowered selling cost by over 50%. Other positions included Sales Management and Assistant Buyer in various departments. Chosen to attend Executive Training Program and completed course at top of class.