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George Larochelle is a seasoned marketing professional with 13 years of experience in online marketing, data analytics, and e-commerce. He has a strong background in Google Analytics, social media marketing, lead generation, and Oracle database administration. He has held various positions at Carnegie, Hewlett-Packard, NEBS, Stride Rite, and Sequoia Systems. George holds an A.S. degree in Marketing from Mount Ida College and has obtained a Google Analytics Individual Qualification Certification (GAIQ).

Credentials

  • Google Analytics Individual Qualification Certification (GAIQ)
    Google.com
    Jan, 2012
    - May, 2026

Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Vice President, CollegeXpress Technical Solutions
      • Apr 2023 - Present

    • Associate Vice President, Lead Generation
      • Sep 2020 - Apr 2023

    • Associate Vice President, Data & Analytics
      • Apr 2018 - Sep 2020

    • Executive Director, Data & Analytics
      • Nov 2010 - Apr 2018

      Manage and develop Internet marketing strategies focusing on student acquisition, lead generation, and student retention using Google Analytics, Google Webmaster Tools, and PPC/CPC. Focusing on all facets of Inbound Marketing including SEO/SEM, Social Media, Link Building, Keyword research, Retargeting, E-mail and Content Marketing.Provide support for all Oracle databases including installation, performance tuning, backup, recovery and design on Linux for a 24/7 customer facing website environment.

    • Senior Global Application DBA
      • Dec 1999 - Nov 2010
      • Marlboro, MA

      Provided senior Oracle and UNIX support in a fast paced engineering environment that included system design, planning, installation, maintenance, backup, recovery, upgrades and continuous monitoring of databases, servers and workstations across multiple locations. Monitored Oracle, UNIX and Windows servers real time via home grown tools and GNU licensed applications to ensure the best possible environment. Provided planning and implementation of engineering best practices to ensure environment availability and performance. Administrator of ClearQuest defect tracking system used with a Taiwanese Joint Venture and OEM teams, including schema, form, security and report designs. • Supported all engineering Oracle databases using versions 7.x to 11g• Installed and configured many database and web based system monitoring tools used to monitor the engineering environment using applications and tools like Hobbit/Big Brother, ntop, phplicensewatcher, webalizer, webmin, phpMyAdmin, oracle toolbox, orasnap as well as creating many PHP, Perl and UNIX scripts.• ClearQuest Administrator for multiple engineering groups used for defect tracking. Responsible for server hardware and software support including Apache and IIS web servers running the ClearQuest application.• UNIX & Linux System Administration. Responsible for HW/SW installation, troubleshooting, server upgrades, user training/support, tools implementation/maintenance.• Researched and led a team that implemented, administered and subsequently tuned a Linux NAS solution used to replace an existing Solaris NFS server. The result was a much faster and cost effective solution for the company.• Led projects to upgrade and consolidate servers using newer hardware while still supporting existing applications using Microsoft SQL Server and Oracle running on a Windows platform supporting multiple product life cycle applications.

    • Senior Database Administrator
      • Apr 1998 - Dec 1999

      Provided production support for all corporate Oracle databases. Responsibilities included designing data models, capacity planning, performance tuning, security, backup and recovery in a distributed Oracle and UNIX environment. Install Oracle software and databases while performing upgrades as necessary to Oracle software, databases and administration tools. Created comprehensive technical database documentation and database administration standards while mentoring fellow team members. Created scripts used to administer all production and development databases used for migrating and replicating data, database trending and reporting, backup and recovery, performance tuning and database monitoring. Provided support and worked closely with the development team on application design and enhancements.• Implemented Oracle Recovery Manager to take advantage of Oracle’s integrated backup solution with Veritas NetBackup and Oracle Enterprise Manager.• Created data migration scripts to move data from production databases to the Electronic Catalog E-Commerce web database making sure the data was available during updates twenty four hours a day.• Re-engineered existing database schemas to take advantage of Oracle 8i’s new features for Data Warehousing by using partitioning, bitmap indexes and star schema transformations.• Worked closely with the server infrastructure group to diagnose performance problems on all our database applications.• Implemented a corporate security policy to lock down users and roles across all databases.• Provided support for all database administration tools internally while working with all vendors as main point of contact.

    • Database Administrator
      • Feb 1997 - Apr 1998

      Provided technical direction and support during the development, design and implementation of all systems utilizing Oracle databases in a UNIX environment. Responsibilities included installation, maintenance, analysis, reporting, security, backup and recovery procedures. Performed testing of all new releases of Oracle, its related software and applications.

    • Response Center Coordinator
      • 1994 - Feb 1997

Education

  • 1991 - 1993
    Mount Ida College
    A.S., Marketing
  • UMass Lowell

Suggested Services

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Industry Focus. “Marketing and Advertising”

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