Experience

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  Jazz Heating, Air Conditioning & Plumbing

  • United States
  • Consumer Services
  • 1 - 100 Employee

  • VP of Marketing

    • Feb 2024 - Present
    • Pleasanton, California, United States

    I bring a dynamic blend of creativity and strategic vision to Jazz Home Services as the Vice President of Marketing. My mission is to craft compelling narratives, build impactful campaigns, and drive brand growth in innovative ways. With a proven track record in developing and executing comprehensive marketing strategies, I specialize in leveraging market insights to position brands for success. From digital marketing and brand development to customer engagement and market expansion, I thrive in dynamic environments where creativity meets strategy.

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  Smart Heating and Air Conditioning

  • Concord, California, United States

  • Vice President Operations

    • Sep 2023 - Feb 2024
    • Concord, California, United States

    Structuring the business through regional hubs and local spokes Leading team to deliver profits and growth Integrating new acquisitions into the Smart HVAC business Work with the Smart HVAC Marketing team, and leverage Smart Heating and Air Conditioning resources to drive organic growth (including policies, on-demand services and installations) while consistently delivering the expected customer experience

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  Service Champions Heating and Air Conditioning NorCal

  • United States
  • Consumer Services
  • 1 - 100 Employee

  • Director of Marketing

    • May 2023 - Aug 2023

    Responsible for driving business growth through innovative campaigns, exceptional brand positioning, and effective market penetration. Spearheaded and recruited a talented team of marketing professionals, fostering their growth, and ensuring cohesive collaboration to achieve outstanding results. Developed Service Champions marketing brand strategy to achieve 40% growth in revenue over last 16 months.

  • Senior Marketing Manager

    • Aug 2021 - May 2023

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  Hatchery Works

  • United States
  • Technology, Information and Internet
  • 1 - 100 Employee

  • President

    • Dec 2017 - Aug 2021
    • San Francisco Bay Area

    Responsible for leading eCommerce sales of digital eCommerce solutions across North America. Drive acquisition of new net logos across multiple sales channels. Provide thought leadership for SMB, Mid-Market and Enterprise companies exploring new B2C and B2B eCommerce solutions.

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  Continental Western Corporation

  • United States
  • Wholesale
  • 100 - 200 Employee

  • VP of Marketing

    • Jul 2019 - Apr 2021

    Responsible for day-to-day development and direction of internal and external marketing strategy. Building, developing and managing the marcom across multiple company brands, digital and field marketing teams to effectively execute company strategy. Keeping marketing team happy, productive and effective in all that we do. Reporting to CEO and serving as integral member of the senior leadership team - in tenacious pursuit of excellence at every turn.

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  Interactone

  • United States
  • Technology, Information and Internet
  • 1 - 100 Employee

  • VP of Sales

    • Feb 2019 - Jul 2019
    • Dayton, Ohio Area

    Helping B2B companies of of all industries navigate the changing landscapes of eCommerce. Responsible for eCommerce and Managed Service sales for Digital Agency. Worked with SMB - Mid Market companies, my product specialties include: B2B, Distribution and ERP integration

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  Dckap

  • United States
  • Software Development
  • 200 - 300 Employee

  • North America VP Sales & Marketing

    • Jan 2017 - Dec 2017
    • Fremont, CA

    Lead Sales and Marketing team in North America responsible for B2B sales, and channel partner management. Analyzed account performance and provided monthly reporting data with insights & recommendations Responsible for leading DCKAP through a digital marketing & rebranding strategy.

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  Continental Western Corporation

  • United States
  • Wholesale
  • 100 - 200 Employee

  • Marketing Manager

    • Oct 2011 - Jan 2017
    • San Leandro, California

    CWC is an industrial packaging and rope distributor for heavy marine, commercial fishing, agriculture, warehouse, and other markets. Recruited by CEO to rebuild the marketing department, mentor the cross-functional leadership team and regain business momentum. The first marketer at Continental Western Corporation reported to CEO Led inbound and outbound marketing initiatives to help revenue grow from $40M to $65.4M in 4 years Responsible for interviewing & hiring an internal marketing team Responsible for all online customer acquisition strategy & execution Worked directly with the team responsible for the day-to-day management of paid search, display advertising, community management, social marketing, email marketing, lead nurturing and SEO Lead all strategy and initiatives for technical, on-page & off-page SEO Managed all enhancement, implementation, and optimization of Google Analytics and integration with other services Analyzed website & marketing data to identify opportunities for enhancement of campaigns Created hypotheses, develop A/B tests, evaluate results and recommend actions

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  Hoffmeyer Company, Inc.

  • United States
  • Industrial Automation
  • 1 - 100 Employee

  • Marketing Manager

    • Oct 2011 - Jan 2017
    • San Leandro, California

    Hoffmeyer is a premier supplier of industrial rubber products, conveyor belts, power transmission equipment, industrial and MRO supplies. Build and manage search ad campaigns, display ad creative, landing page design, write copy, and advise on SEO best practices. Implemented proper account structure through segmentation.

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  Amerimac First Mortgage

  • Los Gatos

  • Loan Officer

    • Jul 2001 - Jan 2011
    • Los Gatos

    Responsible for mortgage loan originations. Developed Direct Realtor Partner (DRP) program which led to transformational organizational changes to achieve 300% origination growth within 2 years. Developed operational strategies and digital marketing activities to reduce cost, exceed sales goals and enforce efficiency.

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  Top Claims

  • San Jose, CA

  • Co-Founder

    • Mar 1998 - Jun 2001
    • San Jose, CA

    Concentrating on insurance technologies for automotive comprehensive loss claims, online customer acquisition, and direct repair network.

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  Century 21 Tri Star

  • San Jose, CA

  • Licensed Realtor

    • Nov 1992 - Feb 1998
    • San Jose, CA

    Real Estate agent specializing in residential property sales