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Bio

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Geoffrey Reiff is a seasoned professional with expertise in project management, strategic planning, e-commerce, web development, user experience design, and content strategy. He has led therapeutic outdoor walks, managed operations for startups and established businesses, and advised on digital marketing and conversion optimization. Geoffrey holds a Bachelor's degree in Individualized Studies (English and Fine Arts) and an Associate's degree in Liberal Arts and Sciences/Liberal Studies.

Experience

  • NATURE WORX INC
    • Maryland, United States
    • Nature Guide
      • May 2022 - Present
      • Maryland, United States

      Lead therapeutic outdoor walks for diverse adult groups of varying size (from 5 - 30 people), providing contemplative and interactive practices that can deepen their sensory connection with the natural world. Use trust-building skills to promote curiosity, sharing, and strong group cohesion within the context of changing conditions. Collaborate with co-guides in planning and conducting sessions that adapt to each unique group dynamic, the available natural features, and prevailing weather.

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Director Of Operations
      • Aug 2013 - Dec 2018

      ► Business Operations: Entrusted with comprehensive oversight of storefront, warehouse, and e-commerce operations. Presided over expansion from small to medium sized business, increasing customer base from several hundred to over 25,000 worldwide. Continuously identified opportunities and developed solutions to increase efficiency, reduce costs and grow revenue streams across all lines of business. Leveraged market research and business data to produce actionable performance analysis and reporting. ► Financial Management: Assisted in the formulation and review of annual and quarterly budgets. Served as cost controller, monitoring business accounts and credit lines. Approved purchases, travel, and reimbursements. Fulfilled routine accounts receivable, accounts payable, and payroll processing duties. Maintained and reconciled financial records. Coordinated with CPA for tax filing. ► Personnel Management: Designed processes, produced training materials, and instructed staff at each level of the business. Guided and supervised junior managers. Regularly consulted with employees about workflow challenges to generate informed and effective improvements. ► Technology Operations: Preserved continuity of business websites and critical services. Led development, design and maintenance of B2C and B2B e-commerce web stores. Identified and implemented cost-effective applications to streamline order management, inventory, fulfillment, data analytics, CRM, and multi-channel customer support. Built custom automation solutions and reporting tools to further improve efficiency and eliminate errors wherever possible. ► Compliance and Relationships: Reviewed all business contracts. Researched applicable legal codes as needed. Maintained insurance and licensing requirements. Acted as a primary liaison in negotiation and dispute resolution with customers, vendors, staff, property owners, neighboring organizations, and governing agencies.

    • Director of Retail
      • Jan 2013 - Aug 2013

      ► Promoted to focus on continued development of retail e-commerce business as company hired additional staff to expand its retail operation and establish wholesale marketshare. Collaborated with founder on creation and launch of subscription-based product formats. ► Trained and managed supporting personnel, with direct oversight over order fulfillment and customer service. Led operations and IT planning for the mid-year opening of a retail storefront. Implemented network systems, point of sale software, and personnel workflows.► Coordinated trade show logistics and production of marketing materials.

    • Business Development & E-Commerce Strategist
      • Jan 2012 - Jan 2013

      ► First full-time hire for a startup tea importer. Advised and closely collaborated with startup founder on market analysis, brand development, product management and content strategy.► Led design, development and launch of new e-commerce website and blog. Established roadmaps for digital marketing, content strategy, and conversion optimization. Persistently analyzed website metrics, user behavior, and customer feedback to optimize product experience, e-commerce performance, content publishing, and promotions.► Developed promotional strategies to increase mailing list membership, social media engagement, customer loyalty and referrals, leading to approximately 5x growth in annual revenue during initial year of employment. ► Performed media outreach to increase business visibility, and received national media exposure through successful story pitching to popular food & beverage publications.

    • Web Developer and Designer
      • Aug 2008 - Dec 2011

      Served numerous clients on projects of varying scale as both a designer and full stack web developer. Advised on implementation and use of content management and eCommerce systems. Guided clients through articulating their needs and concept, the design process, development requirements, content strategy, and ongoing maintenance. Collaborated with other designers and developers on additional projects.

    • Office Temporary
      • Aug 2006 - Jul 2008

      Various administrative and client-facing assignments in finance, insurance, civil engineering and interior design industries. Worked in organizations of varying scale, ranging from small and medium sized businesses to a Fortune 500 company. Fulfilled a broad range of front office and back office roles, including: executive assistance, customer relationship management, reception, data analysis, filing and special projects.

    • Office Administrator
      • Sep 1997 - Aug 2003

      Served in client-facing role as front desk receptionist and administrator for a family-run healthcare clinic that employed four practitioners. Responsible for client services such as scheduling and payments. Demonstrated clear and friendly communication with a diverse range of people while preserving strict confidentiality. Tracked inventory, ordered supplies, organized files, and performed daily bookkeeping. Composed clinic procedural documents and trained temporary administrative employees.

Education

  • 2003 - 2005
    University of Minnesota-Twin Cities
    Bachelor's degree, Individualized Studies (English and Fine Arts)
  • 2000 - 2002
    Normandale Community College
    Associate's degree, Liberal Arts and Sciences/Liberal Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer and Network Security is not the most relevant industry. The most relevant industry is Business and Professional Services.”

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