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Geoff Wakelin

Director/ Shareholder at The Nitro Cold Brew Coffee Company Ltd
Intro Book
Seasoned food industry executive with 29+ years of experience.
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Location
Hinxworth, England, United Kingdom, GB
Skills
  • Fmcg
  • Business Strategy
  • Food
  • Food Service
  • Food Industry
  • Show all
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Bio

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Geoff Wakelin is a seasoned executive with 29+ years of experience in the food industry, holding leadership positions in various companies, including Director/Shareholder at The Nitro Cold Brew Coffee Company Ltd, StrongPotz Ltd, TrueStart Coffee Ltd, Source 4 Trading Ltd, Bright Management Group, Gothic Consultancy Ltd, Compass Group UK & ;Ireland, Douwe Egberts, and Lyons Tetley Limited. He has expertise in business strategy, negotiation, management, and marketing strategy.

Experience

  • The Nitro Cold Brew Coffee Company Ltd
    • Director/ Shareholder
      • 2017 - Present

      The next big thing to hit the UK Away From Home coffee market !

  • StrongPotz Ltd
    • Director/Shareholder
      • 2015 - Present

      Manufacture and sell an unbreakable cafetiere with a lifetime guarantee.

  • TrueStart Coffee Ltd
    • Director/Shareholder
      • 2015 - Present

      Sports performance coffee available as wholebean, roast and ground, instant and Nitro Cold brew. Also selling Hero caffeine bars and a fantastic range of branded merchandise.

  • Source 4 Trading Ltd
    • Director/Shareholder
      • 2007 - Present

      Brand owners of Lyons Instant Coffee

  • Bright Management Group
    • director
      • 2005 - Present

  • Gothic Consultancy Ltd
    • Owner
      • 1995 - Present

      Specialist commercial coffee consultancy whose long term clients have included Compass, McDonalds, Costa, Tchibo, Selecta and many other Foodservice operators and coffee roasters.

  • Compass Group UK & Ireland
    • Commercial Consultant
      • 1995 - 2014

      Negotiated then managed all aspects of European coffee contracts.

  • Douwe Egberts
    • MD (UK) then International Accounts Director (Utrecht)
      • 1990 - 1995

  • LYONS TETLEY LIMITED
    • Greenford
    • Catering & Logistice Director
      • Sep 1985 - 1990
      • Greenford

      Managed the Foodservice business and our in-house distrbution operation for Retail & Foodservice.

  • Masterfoods (formerly Dornay Foods) Division of Mars Group
    • King`s Lynn
    • Marketing Manager (Foodservice)
      • 1974 - 1985
      • King`s Lynn

      Various sales, marketing & logistics roles and ultimately responsible for the company`s Foodservice brands

Education

  • 1969 - 1973
    The Queens College, Oxford
    MA, Jurisprudence

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