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Geoff Roberts

Business Development at BFX Furniture
Intro Book
Experienced sales and management professional with a strong background in B2B sales, retail, and business development.
  • Claim this Profile
Location
Doolandella, Queensland, Australia, AU
Skills
  • Sales
  • Management
  • Business Development
  • B2b
  • Retail
  • Show all
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Bio

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Topline AI
Geoff Roberts is a seasoned sales and management professional with extensive experience in B2B sales, retail, and business development. He has held various roles in companies such as Sony Australia, Universal Publishers, and Woods Furniture Pty Ltd, and has a strong background in sales management, team leadership, and product marketing. Geoff holds a Diploma of Management and certifications in Sony Alpha Accreditation of Photography, Diploma of Freelance Journalism, and Combat Management Training.

Credentials

  • Diploma of Management
    Adapt Education
    Mar, 2014
    - Apr, 2026
  • Sony Alpha Accreditation of Photography
    Sony Australia
    Jan, 2014
    - Apr, 2026
  • Diploma of Freelance Journalism
    Morris Journalism Academy
    Dec, 2011
    - Apr, 2026
  • Combat Management Training
    Bullseye Combat Management Training
    Aug, 1999
    - Apr, 2026

Experience

  • BFX Furniture
    • Brisbane, Queensland, Australia
    • Business Development
      • Jul 2023 - Present
      • Brisbane, Queensland, Australia

      Actively seeking new business' opportunities' within the education and commercial sectors, along with a strong focus on growth with current customers and business' partners. Advising on and selling Educational Furniture to QLD schools. Consulting with Principals, Business Managers and Architects.

  • Woods Furniture Pty Ltd
    • Brisbane, Australia
    • Sales Consultant
      • Jun 2015 - Present
      • Brisbane, Australia

      Advising on and selling Educational Furniture to QLD schools. Consulting with Principals, Business Managers and Architects.

  • Kinsman Kitchens
    • Brisbane, Queensland, Australia
    • Sales Consultant
      • Apr 2022 - Mar 2023
      • Brisbane, Queensland, Australia

  • Cengage Learning Australia
    • Brisbane, Australia
    • Education Sales Consultant
      • May 2014 - May 2015
      • Brisbane, Australia

      Senior consultant for Queensland South and Northern NSW. Meeting with and advising HOD's and secondary teachers on student text book and learning resources. Once our books and digital learning product are sold in and adopted, I then train teachers on how to best use teachers resources along with setting up online and digital components.

  • Sony Australia
    • Japan
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Sales Executive
      • Apr 2013 - Mar 2014

      Management of several Brisbane retail precincts for Sony consumer division. Dealings with Harvey Norman, The Good Guys, JB HI FI and Camera stores.

    • Professional Solutions Sales Executive
      • Apr 2011 - Mar 2013

      I was the Senior Sales Executive for Sony Professional Solutions Division in Queensland. This division handles products such as high end data projectors, production cameras and data/TV panels. The company downsized this division in March 2013 whereby I returned to the consumer division.

    • Senior Sales Executive
      • Dec 2009 - Mar 2011

      My prime role was to look after all Harvey Norman stores in South East QLD in relation to all Sony consumer AV/IT products. Plus oversee the retail camera houses in the same area with Sony SLR and Handycam ranges. Promoted to the Sony Professional Solutions Division in March 2011.

  • Universal Publishers
    • Australia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • QLD Sales Manager
      • 2005 - 2009

      I was in fact a National Channel Manager for Universal for the last 18 months before my retrenchment. I looked after the Book, Stationery,News and Department store channels. My role was to sell and market the UBD and Gregory's brands as well as the Berlitz & Insight language and travel products to national chains such as Myer, David Jones, Officeworks and all national book stores. In the last 12 months I had achived a 70% increase with Berlitz and 30% increase with Insight.Before this role I was the QLD Sales Manager, managing a sales team of 6 plus the major QLD accounts. At the end of my first year I had grown the QLD business by 15%. After the business was sold in 2009 I returned to Sony..

    • State and Channel Manager
      • 2005 - 2009

  • Boutique Beverages
    • Brisbane, Australia
    • Senior Sales Executive
      • 2003 - 2005
      • Brisbane, Australia

      Managed Queensland corporate accounts such as Coffee Club, Zarraffa's, Starbucks and Toscanis.

  • Com 2 Communications
    • Brisbane, Australia
    • Senior Communications Consultant
      • 2002 - 2003
      • Brisbane, Australia

      B2B sales with all Telstra products and services.

  • One Stop Interactive
    • Brisbane, Australia
    • Sales Manager
      • 2000 - 2002
      • Brisbane, Australia

      Managing sales team and major accounts.

  • Sony Computer Entertainment (PlayStation)
    • Brisbane, Australia
    • QLD Sales Manager
      • 1994 - 2000
      • Brisbane, Australia

      QLD Sales Manager leading the local sales team and managing the national Electronics Boutique account.

  • Sony Music Entertainment
    • Brisbane, Australia
    • Sales Executive
      • 1989 - 1994
      • Brisbane, Australia

      National Sales Rep of the year in both 1991 and 1993

Education

  • 1980 - 1983
    University of Essex
    2, Marketing,Business, English..
  • Future Learn

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Industry Focus. “Furniture and Home Furnishings Manufacturing”

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