Okay, so Geoff Allan has 24 years of experience in the entertainment industry, which is a long time. He's been in the business since 2000 and has worked with various companies, including his own. His skills are in sound, music, event planning, customer service, and more. Location is Cathedral City, California, which is a relatively affordable area. According to industry benchmarks, event professionals with similar experience and skills can charge around $50-$100 per hour. Considering Geoff's extensive experience and the fact that he's been in the business for over two decades, I'll estimate his hourly rate to be around $75. This is a conservative estimate, as some event professionals can charge higher rates, especially in larger cities.