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Bio

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Geoff Oberhofer is a seasoned entrepreneur and tech professional with expertise in iOS development, Ruby on Rails, pricing strategy, and user experience. He has led product development at several startups, including Mila Health and Oath Care, and has advised Fortune 500 medical device companies on pricing strategies. Geoff holds a BA in Neurobiology from Harvard University.

Experience

    • Product

  • Swan AI Studios
    • Seattle, Washington, United States
    • Partner
      • Jun 2023 - Present
      • Seattle, Washington, United States

      Working with a world-class team to build innovative healthcare solutions leveraging artificial intelligence, behavioral design and medical innovations.Our first startup, Mila Health, is a generative AI-powered provider’s assistant that guides patients to improved care plan completion while reducing physician overhead.

  • Amazon
    • Seattle, Washington, United States
    • Product
      • Oct 2022 - Mar 2023
      • Seattle, Washington, United States

      Developed a confidential new health initiative that was one of two to receive pilot approval. Focused primarily on market analysis, strategy, requirements definition, partner outreach, and cross-team collaboration.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Product Officer | Founding Team
      • May 2021 - Nov 2021

      Led creation of core product pairing small groups of new moms with care providers in chat, achieving 89% monthly active usership and 96% annual paid retention. What began as a side-effort to build community evolved to become the company’s core focus and thesis behind its next fundraising round.

    • Head of Product
      • Feb 2020 - May 2021

  • The Human Diagnosis Project
    • San Francisco Bay Area
    • Product Owner
      • Aug 2018 - Feb 2020
      • San Francisco Bay Area

      After joining as first product hire, led product for a16z-backed medical case simulator that has served over 100,000 medical professionals at institutions such as Harvard and Johns Hopkins.While there I led a PED team of 15 through an app relaunch increasing mobile usage from ~30% to ~90% and earning a 4.9/5-star rating; identified and improved key activation metric by ~90%; and advocated for and implemented ML model of physician skill for strategic expansion to the $85 B telemedicine market.

  • GymPact
    • San Francisco Bay Area
    • Cofounder + Chief Product Officer
      • 2011 - Aug 2018
      • San Francisco Bay Area

      GymPact was an iPhone and Android app that gave cash rewards for hitting healthy goals - paid by members who don't. I developed the initial concept and iOS app, then oversaw the tech/product team as our company grew to 25 employees and expanded to running, healthy eating, and food logging, ultimately serving over 250,000 paying members.Over its lifetime, GymPact motivated over 60 million healthy activities with a 90% goal completion rate, and gave out millions in rewards to our members.

    • Consultant
      • Aug 2010 - Apr 2011
      • Cambridge, MA

      Advised Fortune 500 medical device companies on pricing strategies for new products based on original research.

  • McLean Hospital
    • Greater Boston Area
    • Research Assistant - Addictive Behaviors
      • Jan 2009 - Apr 2010
      • Greater Boston Area

      Co-authored a paper on the effects of a selective dopamine receptor agonist in rat models of addiction.

    • Research Assistant - Neuroeconomics
      • Jun 2008 - Aug 2008
      • Bonn Area, Germany

      Designed and performed an fMRI study on the effects of price vs intrinsic valuation of products on the reward system

    • Research Assistant
      • Jun 2007 - Aug 2007
      • Bethesda, MD

      Assisted in conducting study on changes in brain signals during increasingly demanding motor tasks

Education

  • 2006 - 2010
    Harvard University
    BA, Neurobiology, Certificate in Mind/Brain/Behavior

Suggested Services

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Industry Focus. “Computer Software”

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