Experience

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  Virgin Money Australia

  • Melbourne, Victoria, Australia

  • Brand Manager

    • Jan 2023 - Present
    • Melbourne, Victoria, Australia

    Promoted to Virgin Money Brand Manager under the Bank of Queensland Group.

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  ME Bank

  • Melbourne, Victoria, Australia

  • Social & Content Specialist

    • Aug 2021 - Jan 2023
    • Melbourne, Victoria, Australia

    Worked across ME Bank and Virgin Money Australia under the Bank of Queensland Group.

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  Genevieve Brown

  • Melbourne, Victoria, Australia

  • Social Media Marketing Specialist

    • Oct 2015 - Jan 2022
    • Melbourne, Victoria, Australia

    • Specialise in content creation, strategy, copywriting, art direction, influencer management, consultation, community management and paid implementation

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  Bullfrog

  • Australia
  • Advertising Services
  • 1 - 100 Employee

  • Senior Content Creative

    • Jan 2021 - Aug 2021

    • Specialised in always-on and paid content, leading social creative, strategy rollouts, client relationships, pitching, managing influencer work, and overseeing a team of junior creatives and a social media managerBrands: AIA Vitality Australia, Politix, Bose Australia, Keep It Cleaner, DIY Blinds

  • Social Media Specialist

    • Apr 2020 - Jan 2021

    • Specialised in content creation, strategy, copywriting, art direction, influencer management and paid implementationBrands: AIA Vitality Australia, AIA Vitality New Zealand, Keep It Cleaner

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  B.B.E (BBE Creative)

  • Melbourne, Victoria, Australia

  • Content Specialist

    • Jul 2020 - Jan 2021
    • Melbourne, Victoria, Australia

    • Specialised in copywriting (social, web, editorial, CRM, product, and brand), strategy, and art direction• Created always-on BAU social content, and concepted and executed social and editorial campaigns• Pitched for new business that was won (Maybelline, Coles)Brands: Dulux Australia, Momentum Energy, Australian Red Cross LifeBlood

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  CHE Proximity

  • Australia
  • Advertising Services
  • 300 - 400 Employee

  • Social Creative

    • Mar 2018 - Apr 2020

    • Specialised in content creation, strategy, copywriting, art direction, influencer management and paid implementation• Created successful channel strategies for clients across the retail, FMCG, financial services and health sectors• Led social and influencer strategy on AIA Vitality• Contributed social and influencer strategy to successful new business pitches: ING Direct and Adobe• Established creative direction for Coles Liquor Group’s social channels• Contributed to a growth in scope of work for existing clients including AIA AustraliaBrands:AIA Vitality, ING, Adobe, RACV, Coles Liquor, flybuys, Telstra, Michael Hill, Latitude, AGL, HBF and more.

  • Content Manager

    • Oct 2017 - Mar 2018

    • Specialised in community management, content creation, copywriting, art direction and paid implementation

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  Southern Cross Austereo

  • Melbourne, Australia

  • National Social Media Specialist

    • Aug 2016 - Oct 2017
    • Melbourne, Australia

    • Managed 80+ metro and regional social accounts on the Hit and Triple M networks• Content production and creation• Social strategy and campaign execution• Created successful channel strategies for both networks• End-to-end production and creative involvement in production of a large-scale social campaignsBrands:FoxFM, 2DayFM, Triple M Melbourne and Sydney, Vevo Australia, Press Start, Podcast One Australia

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  Southern Cross Austereo

  • Melbourne, Australia

  • Social Creative Intern

    • May 2015 - Dec 2015
    • Melbourne, Australia