Okay, let’s tackle this. So Gene Winther has an impressive 56 years of experience in business development, marketing, and sales management. He has led his own company and served as CEO of another, which suggests a high level of expertise and responsibility. The fact that he has been active in the industry for over five decades also implies a strong network and reputation. Skills like business planning, marketing strategy, and sales management are in high demand, especially in the trade show and advertising industries. Location is West Sacramento, California, which is a hub for tech and business services. Given his extensive experience, strong skills, and location, I estimate his hourly rate to be around $250, which is in line with industry benchmarks for experienced executives in this field.