Okay, let’s tackle this. So Gene has over 57 years of experience in the insurance industry, which is extremely rare. Typically, insurance professionals with this level of experience can charge higher rates. However, considering the industry average and the fact that Gene is a business owner, I'll estimate his hourly rate to be around $75. This is a conservative estimate, as experienced insurance professionals can charge upwards of $100-$150 per hour. But Gene's unique situation, with over five decades of experience, suggests a lower rate. Still, it's a good starting point.