Okay, let’s tackle this. So Gene Booth has a long history of experience in strategic planning, marketing, and nonprofit management. His 41 years as President of MLK Business Forms, Inc. demonstrate his leadership skills. However, his experience is not in a high-demand field like tech or finance. Considering his role and industry, I estimate his hourly rate to be around $125, which is slightly below average for experienced executives in similar roles. This rate is also lower than what professionals with similar experience in high-demand fields might charge. However, given Gene's extensive experience and nonprofit background, this rate seems reasonable.