Okay, let’s tackle this. So Gen Jerry has 60+ years of experience, which is incredibly rare. His skills in customer service, management, and sales are in demand, but his age might limit his earning potential. Considering his experience, I'd estimate his rate to be lower than that of a younger professional. Maybe around $75 per hour, which is a conservative estimate. This rate is lower than the average retail manager, but higher than a customer service representative. Let’s check averages. Experienced retail professionals can earn $50-$100 per hour, but Gen Jerry’s unique experience and skills bring his rate to the higher end of this range.