Experience

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  Rab

  • United Kingdom
  • Sporting Goods Manufacturing
  • 400 - 500 Employee

  • Product Marketing Manager - Global Marketing

    • Oct 2020 - Present

    As a Product Marketing Manager, I am the integral link between design, marketing, and sales, driving the successful launch and promotion of our products each season. With a passionate team under my guidance, including a Product Marketing Coordinator and a Training and Sell Through Coordinator, we ensure seamless collaboration and execution across all fronts.Key Responsibilities:- Strategic Product Launches: Bringing innovative products to market, I orchestrate cohesive strategies that resonate with our target audience and drive growth.- Cross-Functional Collaboration: Serving as the integral link between design, marketing, and sales teams, I foster collaborative efforts to ensure alignment and synergy in our product development and go-to-market strategies.- Team Leadership: Guiding and empowering my direct reports, I cultivate a high-performing team culture that thrives on creativity, accountability, and excellence.- Effective Communication: From internal sales teams to external agents and distributors, I oversee all aspects of product information dissemination and sell-in communication, ensuring clarity and consistency in messaging.- Range Architecture Delivery: Playing a pivotal role in defining and executing our product range architecture.- B2B Tools Development: Spearheading the development and implementation of B2B tools, I equip our sales channels with the necessary resources and support to drive successful sell-in initiatives.- Product Testing Coordination: Collaborating closely with our product development and testing teams, we orchestrate comprehensive testing protocols to evaluate the performance, durability, and functionality of our gear in real-world conditions. - Cooperative Marketing Budget: I adopt a 360-degree approach to implementation, ensuring maximum impact and ROI. From co-branded advertisements, sponsored events, or collaborative content creation, to amplify our marketing efforts and reach new audiences.

  • Training Manager - Sales

    • May 2018 - Oct 2020

    Working both within the UK and Internationally to effectively communicate training plans and ideas in a consistent and effective manor. Responsible for the execution, production and delivery of online training plans through the training platform Myagi. Working closely with retailers to increase staff knowledge both through online and in store training and therefore directly influencing sell through.Managing a team of field based trainers - working together to deliver large scale training events and residential programs for retail staff. Responsible for budgeting, staffing and implementation of all training needs across the company in relation to product and technology.Regular involvement in direct to consumer communications, including events and marketing.History of technical copywriting to be used in B2C communications, both written and videography work.

  • Training Coordinator - Sales

    • Jan 2017 - May 2018

  • Technical Trainer - Sales

    • Jun 2015 - Jan 2017

• 

  Cotswold Outdoor

  • United Kingdom
  • Retail
  • 300 - 400 Employee

  • Supervisor

    • Oct 2014 - Jun 2015

  • Sales Assistant

    • Nov 2009 - Oct 2014

• 

  Bromsgrove District Council

  • Volunteering Coordinator

    • Sep 2012 - Feb 2014

• 

  Abberley Hall School

  • Physical Education Teacher

    • Aug 2011 - Aug 2012

• 

  Kidderminster College

  • Lecturer

    • Sep 2009 - Jul 2011

• 

  Next Ltd

  • Kidderminster

  • Sales Assistant

    • Sep 2004 - Sep 2006
    • Kidderminster