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Gela Van Heerden is a seasoned professional with extensive experience in public relations, communication, and administration. She holds a Bachelor's Degree in Afrikaans, German, English, Biblical Studies from the University of the Free State/Universiteit van die Vrystaat and a Higher Education Diploma in Methodology of Afrikaans, German ¼ Biblical Studies from the same institution. With over 16 years of experience in various roles, including Partner at PICWAT, Assistant Manager at the Department of Health Free State, and Senior Admin Clerk at the Department of Health, Free State, she has developed strong skills in social media, public speaking, digital photography, graphic design, media relations, and strategic planning. She is fluent in English, Afrikaans, and has elementary proficiency in German and Sotho, Southern.

Experience

  • Department of Health Free State
    • Bloemfontein Area, South Africa
    • Assistant Manager, Public Relations & Communication
      • Aug 2000 - May 2016
      • Bloemfontein Area, South Africa

      Internal Communication via all electronic media, including Intranet and Internet.External / Internal Written Communication - newsletter editor, obtaining the information, writing/editing the article, checking the language, selecting the photos, liasing with the designers, checking the proofs, liasing with the printers and distributing the final publication. Compiling, designing, editing and translating of information pamphlets. External Communication: conveying the Department's Health messages to the whole community of the Free State via the printed media and the radio.Speech writing. Financial Management:Chief User: Supply Chain Management System. Supervision.Liaison with other Stakeholders.Organising of Functions.Planning, implementing and management of communication campaigns.Photo and video taking.

  • DEPARTMENT OF WELFARE, BLOEMFONTEIN:
    • Bloemfontein Area, South Africa
    • Senior Admin Clerk
      • Jun 1998 - Jul 2000
      • Bloemfontein Area, South Africa

      Responsible for all committee work - organising facilities for meetings, workshops, training sessions, functions and all liaison regarding above, including taking, typing and distribution of minutes and documents used by the committees.Responsible for all management data, analysis of statistical information and reports used by Management. Other official tasks requested by Management included the analytical elaboration of basic research information and questionnaires.The compiling of the minutes required excellent communication and language skills.

  • Department of Healh, Free State
    • Bloemfontein Area, South Africa
    • Administrative Assistant
      • Mar 1976 - Nov 1998
      • Bloemfontein Area, South Africa

  • FREE STATE DEPARTMENT OF AGRICULTURE
    • Glen, Bloemfontein Area, South Africa
    • Senior Admin Clerk
      • Aug 1993 - May 1998
      • Glen, Bloemfontein Area, South Africa

      Co-author and co-editor of one Commission report (Commission of Enquiry into the Restructuring of Agriculture in the Free State) and a report on the Development of an Irrigation Policy for South Africa. Co-author of 30 newsletters and articles. Secretary and fundraiser for the Annual Farming Museum Festivals since the Farming Museum equipment was moved from the Old Presidency to the premises at Glen Agricultural College in 1996. Within three months we raised sufficient funds and sponsors from scratch to cover all our expenses and to carry an amount over to the following Museum Festivals. As secretary I was responsible for all the arrangements regarding venues, invitations, organisation for catering; stationary; typing of agendas and minutes; writing and collecting of contributions; language checking; page lay out; translating, copying, binding and distribution; organising of accommodation and transport; payment of travelling and overnight expenses; getting sponsorships; and all media liaison. I was responsible for the media campaigns of the Farm Museum Festivals. This included the organisation of more than 14 interviews between myself and media, as well as 108 other interviews, 22 news releases and 3 articles on the radio and in the newspapers. I was further responsible for organising 44 radio talks for “Landbouradio” on agricultural research, extension and training in the Free State Region.I assisted in the creation of an objective orientated budget planning system for agricultural development by the Department.I was nicknamed "Mohokahanyi", which means "builder of bridges" or "a person that relates people to each other”.Chairperson of the Personnel Society (first lady in Glen’s history to perform this task) and convenor of a prayer group and choir;Secretary to one Commission, nine committees and several workshops and meetings.

  • Agriculture - Mayford Seed, Gemini
    • Bloemfontein Area, South Africa
    • Bookkeeper and saleslady
      • Jan 1992 - Feb 1993
      • Bloemfontein Area, South Africa

  • Own business
    • Bloemfontein Area, South Africa
    • Farmer
      • May 1989 - Apr 1992
      • Bloemfontein Area, South Africa

      Intensive sheep and dairy farm (4 year)

  • University of the Free State
    • Bloemfontein Area, South Africa
    • Department Agricultural Economy - Temporary/part-time Technician
      • Jan 1991 - Jul 1991
      • Bloemfontein Area, South Africa

Education

  • 1974 - 1974
    University of the Free State/Universiteit van die Vrystaat
    Higher Education Diploma, Methodology of Afrikaans, German & Biblical Studies
  • 1971 - 1973
    University of the Free State/Universiteit van die Vrystaat
    Bachelor’s Degree, Afrikaans, German, English, Biblical Studies
  • 1967 - 1971
    Afrikaanse Hoërskool, Kroonstad
    High School, Afrikaans. English. German. Mathematics. Biology. History.

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