Experience

• 

  Ohana Learning Series, LLC

  • Irvine, CA

  • Advisory Board Member

    • Sep 2017 - Present
    • Irvine, CA

• 

  Capistrano Unified School District

  • San Juan Capistrano

  • Communications Strategist, Special Projects and Event Management

    • Jul 2015 - Present
    • San Juan Capistrano

    Build and strengthen internal and external communications programs, brand strategy and materials resulting in improved stakeholder perceptions of CUSD and enhanced organizational transparency. Design internal communications programs and cultivate stakeholder relationships. Revamped and created employee publications and website content and redesign. Conducted media outreach and school communications for announcements and events. Strategically support the Superintendent and Board. Successfully managed CUSD's annual College Fair with increased attendance from 5,000 in 2015 to over 7,000 for events held in 2016, 2017, 2018 and 2019. Managed logistics and planning for community and school-wide Innovation Showcase events in 2018 and 2019.

• 

  Gayle Paride Marketing & Communications Consulting

  • Laguna Niguel, Calif.

  • Principal

    • 2000 - Present
    • Laguna Niguel, Calif.

    Design, develop and execute marketing communications strategies and programs and manage the strategy development process and ensure brand consistency across all channels. Manage event logistics and budgets for events from 25 to over 7,000 attendees. Collaborate with internal departments and community agencies including the OCSD, OCFD, city governments, state and local elected officials, intervention and support services, teen driving and bullying awareness groups, and the Orange County Department of Education. Hosted media and customer events at trade shows and designed and implemented school programs and fundraisers. Assess and determine event requirements, resources and timelines and assign and monitor team responsibilities and deliverables. Serve as interim staff.Client work includes projects in a wide-range of industries, including education, aerospace, biotechnology, digital signal processing, RFID and printing systems, WiFi, Internet and eCommerce software, networking and communications and education. Technology Marketing Center (TMC)Hosted quarterly webinars and managed public relations for executive education courses.

• 

  Regis McKenna, Inc.

  • Principal Consultant

    • 1983 - 1996

    Designed, managed and executed a broad range of marketing and communications programs for established and start-up companies for the legendary Silicon Valley-based marketing firm. Specialized in networking/data communications and biotechnology/medical device engagements.