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Gayle Matthies
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- Marketing Strategy
- Direct Marketing
- Advertising
- Lead Generation
- Strategic Planning
- Show all
Bio
Experience
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Rensa Filtration
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Aurora, Illinois, United States
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VP Communications
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Mar 2024 - Present
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Aurora, Illinois, United States
Rensa Filtration is a family of air filtration companies, that includes Permatron Corporation, Smith Filters, Viskon-Aire Air Filter Products, Air Filter Engineers, Air Filter Supply, Air Filters Incorporated, APC Filtration, Custom Filter, RP Fedder, DL Sales and D-Mark. We manufacture and market best-in-class solutions that keep people safe and industries thriving.
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Permatron Corporation - Air Filtration Manufacturer
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Elk Grove Village, Illinois
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VP Communications
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1990 - Mar 2024
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Elk Grove Village, Illinois
Manufacturer of Air Filters and Air Solutions Since 1957Develop, implement and monitor all integrated marketing communication programs necessary to achieve organizational financial goals.
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McAdams & Associates
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Chicago, Illinois
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Account Supervisor
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1986 - 1989
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Chicago, Illinois
Sales Promotion AgencyDesigned and delivered innovative consumer and retail trade promotional campaigns in the highly competitive candy and snack food market for M&M Mars Non-Chocolate Division. Aligned brand strategy and product positioning through collaborated IMC initiatives with ad agency.Developed and executed turnkey consumer promotions through grocery channel for Schreiber Cheese Private Label Division.Developed and executed IMC initiatives to launched new franchise restaurant openings for Cinnamon Corner Bakery.Designed and executed innovative new product launches for Coca-Cola Bottlers, Dove International and Helene Curtis.Implemented expansion of hot food service division distribution for Smiley's Foods through Southland and 7-11 brand outlets.
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Zwiren & Wagner Advertising Agency
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Chicago, Illinois
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Account Manager
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1982 - 1986
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Chicago, Illinois
Advertising AgencyDesigned and delivered innovative consumer and trade advertising campaigns in the highly competitive cosmetic, personal care and fragrance markets for Beecham Cosmetics and Northern Laboratories Division of SC Johnson.Designed and delivered innovative consumer advertising campaigns in the local retail market for MainStreet Department Stores.Account Coordinator on Midway Airlines, Ogden Health Products, Russell Sportswear and Goddard's Furniture and Metal Polish.
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McCann Erickson - Chicago Office
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Chicago, Illinois
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Account Coordinator
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1981 - 1982
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Chicago, Illinois
Advertising AgencyCoordinated execution of advertising campaigns for Sears and Budget Rent-A-Car accounts.
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Rogers Merchandising
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Chicago, Illinois
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Account Coordinator
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1978 - 1981
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Chicago, Illinois
Sales Promotion AgencyCoordinated execution of sales promotion campaigns and in-store signage for Burger King Restaurants and Coca-Cola Bottlers.
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Education
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2012 - 2014Robert Morris University, Chicago, IL
Bachelor's Degree, Business Management -
2001 - 2015
Continuing Education
CEU Workshops and Seminars, Personal and Professional Growth -
2001 - 2005
Harper College
Web Design -
1978 - 1987
Oakton Community College
Marketing/Business -
1983 - 1984
Northwestern University
IAAS Program, Institute of Advanced Advertising Studies -
1997 -
Wisconsin School of Business
New Product Development
Suggested Services
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Industry Focus. “Marketing and Advertising”
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