Experience

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  21CC Education

  • Bengaluru, Karnataka, India

  • Storyboard Writer

    • Sep 2022 - Present
    • Bengaluru, Karnataka, India

    Instructional Designer and Storyboard writer developing personalized learning programs to enhance the skills of adult learners. Focuses on storyboarding, lesson planning, facilitating train-the-trainer workshops, needs analysis, curriculum design, collaboration with subject matter experts, and writing for different mediums such as e-learning and video-based training.My responsibilities include, - Writing storyboards aligned with ID principles, based on research and SME input - Working closely with Articulate developers, illustrators and voiceover artists to bring the storyboard to life - Creating lesson plans and trainer guides, designing and being part of train the trainer workshops to help them transfer learning content into classroom sessions - Planning blog articles for the website and working with writers and web team to publish them - Gathering inputs for monthly newsletter from the leadership team and technical team, putting all the pieces together and scheduling it.

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  HeyCloudy

  • Bengaluru, Karnataka, India

  • Story Director

    • Jan 2019 - Jun 2022
    • Bengaluru, Karnataka, India

    Created engaging learning experiences for young audience in Audio format. Strategist for content on the App, Social media and Marketing. Spearheaded campaigns and programs for growth. Enabler for cross-team communication. (Tech, Content, Design and Marketing)My responsibilities included,• As Head of Creative Content, overseeing creation of Audio Stories and Shows from ideation to production to release, for English and Tamil.• As a Strategist, consistent improvement of UI, Content and Customer experience of the product.• As a Growth Enabler, spearheading campaigns and programs to reach customers, accelerating downloads, measuring progress and infusing learnings into future activities. • Acting as a Catalyst for successful execution of marketing campaigns through planning, communication across various teams like Tech, Design, Marketing and Content. Starting as a writer, I progressed to heading the creation and curation of the full-stack of content at HeyCloudy in 2 languages(English and Tamil). I was responsible for creating age-appropriate storylines that were both fun & educational and run them through the complete creation cycle(write/edit/record/release). I had been a careful listener and pursuer of the needs of end user, incorporating changes as needed, be it content or presentation of content on the App. I was an efficient contributor, adapting to the demands and needs of a small team. Having an edge over technology and design, I had successfully enabled cross-team communication in running campaigns and programs. I had proactively picked up skills ranging from nurturing a Facebook group from 0 to 4000+ members, making creatives for ad-copies using Canva, writing scripts for marketing ads, documenting requirements for tech team, analysing reports to study behaviour using analytics tools, finding the right talents for voiceovers as the situation demanded.

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  bookbhook.com

  • Freelance Content Writer

    • Aug 2016 - Jan 2019

    Handcraft summaries of life changing nonfiction books into short reads that takes no more than 10-12 minutes to read.

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  The Prathibha Sastry Show

  • Freelance Content Writer

    • May 2018 - Dec 2018

    Converting startup based interview and shows to text, blog posts and compelling articles for websites. Blog posts that I wrote for the PS Show were Featured twice on the Women's Web.

  • Content Writing Intern

    • Mar 2018 - May 2018

    Content writer for various communities on the web based on the show.

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  Tokabox

  • Activity designer

    • Apr 2015 - Jul 2017

    I conceptualized, designed and executed contextual , unique STEAM and literacy based activities for books curated for the indian diaspora focused on representing south asian heritage

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  iGATE Global Solutions

  • Systems Analyst

    • Feb 2008 - Dec 2010

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  Infosys

  • Chennai Area, India

  • Programmer Analyst

    • Sep 2004 - Jan 2008
    • Chennai Area, India