Experience

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  Freelance Writer; self employed

  • Cape Town Area, South Africa

  • Freelance Art Director / Designer

    • Jan 2020 - Present
    • Cape Town Area, South Africa

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  OLIVER+

  • Integrated Designer / Digital Artworker

    • Sep 2022 - Dec 2023

    H&M EEU (Eastern European Region) Work on projects from start to finish working collaboratively across teams on ideation, asset creation, and implementation. Produce creative design work with a clear rationale to accompany the work. Be a brand guardian. Create print, POS, OOH, DOOH social media assets, on global and local campaign.

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  OLIVER+

  • Integrated Designer & Digital Artworker

    • Oct 2021 - Mar 2022

    Reckitt Hygiene UK,Work on projects from start to finish working collaboratively across teams on ideation, asset creation, and implementation. Produce creative design work with a clear rationale to accompany the work. Be a brand guardian. Create print, POS, OOH, social media assets, video’s, GIF’s, MEMEs, and different event and campaign collateral. Retouching of packs, lock-up design, layout, and some illustration (iconography or elements for motion graphics) Using existing assets and stock imagery to come up withrelevant and up-to-date content.Brands: Finish, Airwick UK, Vanish, Sagrotan Western Europe, Napisan

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  Liquid Retail Dubai

  • Dubai, United Arab Emirates

  • Associate Creative Director (BAT) Iran

    • Jul 2019 - Dec 2019
    • Dubai, United Arab Emirates

    Worked on BAT key portfolio brands for the Iranian market for Global brands Kent and Pall Mall. Launched key products for Kent Plus successfully in a competitive market. Created Pall Mall equity campaign with a full list of the touch-points rollout. This includes KV in-store engagements and display. Worked on clients' P&G on brand identities for future sustainable projects. Brands: Kent Plus & Pall Mall variants, P&G sustainability Client: BAT Iran, P&G

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  Geometry Global

  • Cape Town Area, South Africa

  • Associate Creative Director

    • Mar 2017 - Jun 2019
    • Cape Town Area, South Africa

    On a day-to-day basis, I am responsible for guiding the creative teams and providing creative direction on brand & product campaigns. One of the highlights of career thus far was providing creative input on strategic planning and consumer research for the redesign and launch of Peter Stuyvesant’s products nationally. This included a diverse set of communications that covered in-store, point of sales, formal & informal markets, trade incentives, and HORECA Hotel, Restaurant, clubs] activations.Brands: Peter Stuyvesant, Benson & Hedges, Dunhill, Pall Mall, Rothmans Southern African Markets.Clients: BATSA (British American Tobacco South Africa) Uber, VW

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  Geometry Global, Ogilvy Group

  • Cape Town Area, South Africa

  • Creative Group Head

    • Jan 2014 - Feb 2017
    • Cape Town Area, South Africa

    Oversee a team of creative’s on brand Peter Stuyvesant, B&H and other BAT brands present ideas and work closely with the Regional Creative Director on creative direction. Under our creative leadership, Peter Stuyvesant continues to be the leading tobacco brand in South Africa while increasing market share in a competitive tobacco segment. Brands: Peter Stuyvesant, Benson & Hedges, Dunhill, Paul Mall, Southern African Markets VW. Clients: BATSA (British American Tobacco South Africa),Volkswagen VW

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  Ogilvy

  • Cape Town Area, South Africa

  • Senior Art Director

    • May 2011 - Nov 2014
    • Cape Town Area, South Africa

    I create synergy within a team and strive for creative solutions. Supervising execution of creative concepts, present and sell creative work to clients. I maintain a high level of creativity, in either concept or design based. I’ve worked closely and in co- operation with strategic planning and client service department in building client’s brands. Brands: Peter Stuyvesant, Benson & Hedges, Dunhill, Paul Mall, Southern African Markets. Clients: BATSA (British American Tobacco South Africa)

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  Momentum Worldwide Agency, Bahrain

  • Manama, Capital Governorate, Bahrain

  • Senior Graphic Designer

    • Jan 2008 - Oct 2009
    • Manama, Capital Governorate, Bahrain

    Fortune Promseven McCannWorldgroup. (Bahrain)Overseen creative teams and day-to-day communication with clients on advertising strategy, concepts, and executions. Understanding, analyzing, interpreting and question and revise creative briefs. Oversaw all creative concepts for Zonik and it over it grew into one of the leading digital stores in Saudi Arabia.Brands: Zonik (interactive store), Batelco, Ras al-Jinz nature reserve, BisB, Bahrain Formula 1 Grand PrixClients: Extra co. (Saudi Arabia), EI-IEMC International (Oman), (Bahrain Islamic Bank)

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  Y@R Advantage

  • Namibia

  • Senior Freelance Art Director/Designer

    • Nov 2006 - Feb 2007
    • Namibia

    Worked on various brand pitches for Hansa Pilsner and presented work to existing clients.Brands: Nam Farmfresh Yogurt, Hansa Pilsner, Protex antibacterial soapClients: Namdaries, Windhoek Breweries, Colgate-Palmolive

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  JWTrmgconnect

  • South Africa

  • Senior Art Director on J&B

    • May 2003 - Sep 2006
    • South Africa

    Present ideas internally (rough scamps - preliminary look and feel). Presenting ideas to a client, supported by a creative rationale. Representing new or revised ideas to the client. Create promotional and brand activation campaigns.Brands: Shell Africa, J&B South Africa, LG electronics, Financial Mail, Victoria & Alfred Waterfront Co.Foundry Premium CiderClients: Shell Royal Dutch Co, Brandhouse SA, LG electronics Worldwide, V&A Waterfront Company

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  Eye Design Saatchi & Saatchi

  • South Africa

  • Art Director/Designer

    • Jan 1999 - Nov 2002
    • South Africa

    Worked on clients Guinness (Diageo U.K) for brands such as Guinness and launched Guinness Extra Cold to the market. Created a POS campaign for Pilsner Lager and Mozambique market for Laurentina Beer. Design brand campaigns and communication for S.A local clients Engen Petroleum S.A and Metropolitan Life Insurance. Awarded entry to D&AD, CLIO & YOUNG GUNS awards for Claire inc (Radio producer) design.