Experience

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  Herdez Del Fuerte, S.a. De C.v.

  • Mexico
  • Food and Beverage Manufacturing
  • 1 - 100 Employee

  • Regional Account Executive

    • Mar 2023 - Mar 2023
    • Hermosillo, SON.

    Regional wholesale executive, in charge of four key accounts such as Abarrotera Ávila, Abarrey, Casa Ayala and Grupo Magna. Among the main responsibilities was maintaining a healthy inventory with the customer, maintaining a stable financial status, days of inventory, cataloging new products, entering orders, and doing market research to see what products can be distributed to my customers. Apart from that, having a good relationship with my clients and potential new sales candidates, all this backed up with tools such as SAP, Excel, TPM, Relex, Looker, among others.

    Key indicators and responsibilities and achievements:
    - Invoiced sales vs. previous year, forecast and budget, annual growth of 3% over the target.
    - Strengthen the relationship with business owners.
    - Add more than 40 new products to my clients' catalog.
    - Created a new way to promote my clients' sales based on market data management, such as market research through ANAM and the development of on-shelf sales strategies.

• 

  Gemsa (grupo Empresarial MÉxico S.a. De C.v.)

  • Mexico
  • Oil and Gas
  • 1 - 100 Employee

  • Project Manager

    • Aug 2021 - Aug 2022
    • Hermosillo, SON.

    In charge of new projects, from your executive, financial and marketing project, to your operational manuals. In charge of the operation of PADEL KINO, creating an operation manual, a contact manual with suppliers and also keeping a record of daily sales that he presented to the board of owners of the business.

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  Servi Industrias del Noroeste S.A. de C.V.

  • Hermosillo, SON.

  • Commercialization and Marketing Manager

    • Nov 2018 - Jun 2021
    • Hermosillo, SON.

    Manage the commercial and marketing budget of the business, creating advertising campaigns, making use of SEM (Search Engine Marketing) CPC, CPA (Cost Per Click), (Cost Per Acquisition) and many other tools to achieve better results, also monitoring the ROI (Return on Investment) daily through sales reports and Money Flows, also using this data to adjust marketing campaigns. I helped create software as a service that worked as a Fintech platform to have a better understanding of sales, inventory, efficiency, product decline and also to monitor our CRM and sales force. Another important achievement was the implementation of internet sales (e-commerce) where B2B and B2C orders could be placed, making a special section for users representing companies and I had four people in my charge.

• 

  Red Bull X-Fighters Mexico

  • Mexico City, MEX.

  • Marketing Manager

    • Jan 2015 - Aug 2017
    • Mexico City, MEX.

    Marketing and Marketing Manager for Red Bull Mexico, working on the creation of new business opportunities for the company, in addition to overseeing the RED BULL X FIGHTERS events of 2015 and 2016. My main role at Redbull Mexico was to grow the brand, leverage new forms of business, increase brand recognition, and enter states with little brand presence.

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  Mambo Graphic Design and Advertising

  • Hermosillo, SON.

  • General Manager (Founder)

    • Jun 2011 - Dec 2020
    • Hermosillo, SON.

    Working together with the corporate brand, the marketing director and the general manager, creating the strategy and communication channels to develop and promote the marketing project, based on products and services that include: consulting, labor relations, insurance and HR. Also creating SEO and SEM strategies. All this was put into practice not only in digital marketing, but also when it came to training the sales force to achieve a better result with customers. He works with brands such as Keburros, Holly Cow, Grupo Modelo, Restaurante Girasole, Red Bull, Licorería La Bodeguita, Construplan, Grupo Piinsa, Grupo Mazón, etc. In the field of e-commerce, program the front-end of pages such as latiendadeldentista.com, ecodirect.com, intercompras.com, bodeguita.mx, etc.