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Gary Root is a seasoned executive with a proven track record in direct response marketing, digital printing, and sales operations. As a retired Account Executive at Crown Connect, he drove revenue growth and attracted new customers through data-driven direct mail programs. Gary's expertise spans cross-channel integration, event planning, and appeals to non-profit organizations, with a strong background in sales, account management, and solution selling.

Credentials

  • Mailpiece Design Conlultant
    Mail Systems Management Association
    May, 2013
    - May, 2026
  • Mail Design Professional
    United States Postal Service
    Apr, 2013
    - May, 2026

Experience

    • Retired
      • Jan 2022 - Present
    • United States
    • Printing Services
    • 1 - 100 Employee
    • Account Executive
      • Jun 2010 - Present

    • Account Executive
      • Sep 2011 - Dec 2022

      Help companies increase revenue and attract new customers with direct response marketing programs. Specialties:Acquisition, retention, cross sell and loyalty. Direct Marketing, Data driven direct mail. Cross-channel integration. Casino Players Club marketing programs. Event Planning and Convention marketing support. Appeals programs to help Non-Profit companies increase donations.

    • Direct Mail Marketing Manager
      • Jul 2008 - Sep 2011

      Developed and deployed direct response marketing programs for non-profit organizations, casino gaming loyalty programs and other direct mail marketing campaigns.

    • Western Region Sales Manager
      • 2006 - 2008

      Sold high speed digital web printing presses in the western US.

    • Account Manager
      • 2005 - 2006

      Sold the Nexpress digital printing press in the L.A. Metro territory

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Account Manager
      • 2001 - 2005

      Sold the Indigo digital printing press to both commercial and industrial markets in the L.A. metro area.

    • Account Manager
      • 2001 - 2005

      Responsible for creating excitement for digital printing within my Southern California territory I helped my prospects with solutions to improve productivity and increase revenue.

    • Western Region Sales Manager
      • 1989 - 1993

      Managed the sales and service department in the western U.S.

    • Western Region Director
      • 1989 - 1991

      Managed the sales and service activities in the western U.S.

    • Sales Rep, District Sales Manager, Type Specialist, Systems Specialist
      • 1975 - 1989

Education

  • 1963 - 1967
    California State University, Long Beach
  • California State University, Long Beach

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Industry Focus. “Business Services”

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