Bio
Experience
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Owner Principal
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Feb 2016 - Present
Marketing communications, brand strategist Consultant to industry
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Principal
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Nov 2011 - Present
Consultant to industry. Responsible for downstream marketing communications programs including strategic marketing, brand management, communications, product launch, global tradeshows/events and go-to-market programs.
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BD
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San Diego, California, United States
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Sr. Manager - Downstream Marketing
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Oct 2017 - Sep 2019
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San Diego, California, United States
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Alphatec Spine
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Carlsbad
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Director, Global Marketing Communications
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2012 - Feb 2016
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Carlsbad
Responsible for integrated downstream marketing communications management for Alphatec Spine (pure spine medtech company). Directed the development and execution of global marketing communications initiatives including master brand management, product launches, sales collateral, global tradeshows, campaigns, social site presence, digital initiatives including company website and corporate asset management iPad App, regulatory communications and corporate events. A recognized leader who leverages strategic thinking, data-driven tools and creative talents to exceed measurable goals.
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Director, Global Marketing
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Sep 2009 - Nov 2011
Responsible for downstream marketing communications management for CareFusion ($4B portfolio, global medtech spin-off of Cardinal Health) including worldwide corporate meetings/events and trade shows, global sponsorships and industry relations, brand management and CareFusion Mobile Experience (Mobile Exhibit Program). Developed and managed campaigns to drive corporate brand awareness resulting in positive ROI and increased leads for sales. Contributing member of the steering team for public spin-off of CareFusion from its parent Cardinal Health (Fortune 17, $99B Healthcare services company).
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Cardinal Health
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San Diego, Ca
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Director, Corporate Events
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Jul 2005 - Sep 2009
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San Diego, Ca
Responsible for directing the development and execution of all customer engagements including trade shows (150+), mobile exhibit, meetings & events, symposia/user groups and industry relations for integrated marketing plans.
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Pyxis Corporation
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Greater San Diego Area
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Director, Corporate Marketing
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Jun 1999 - Jul 2005
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Greater San Diego Area
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Director, Marketing Communications
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Jan 1996 - Jun 1999
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ProMedia, Inc.
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Greater San Diego Area
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Principal/Co-founder
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Jan 1988 - Jan 1996
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Greater San Diego Area
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Marketing Communications
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1980 - 1984
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Education
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San Diego State University
MA, Education/Management Development -
University of California, San Diego
Bachelor of Arts (B.A.) - Communications
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