Okay, let’s tackle this. So Gary Hooker has 49 years of experience in wholesale and sales management, which is extremely rare. He's been leading Poplar Bluff Winnelson Co. for nearly five decades. Industry benchmarks for executive leadership roles like this can range from $150 to $300 per hour. Considering his extensive experience and industry demand, I estimate his hourly rate to be around $200. This is a conservative estimate, as top executives with similar experience can charge upwards of $250-$300 per hour.