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Gary Forge is a seasoned sales professional with 18+ years of experience in key account management, sales, and retail. He has held various roles at Fuller, Smith & Turner and has expertise in Fmcg, Retail, and Trade Marketing.

Experience

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • Area Manager Dayla Drinks
      • May 2021 - Present

    • Looking for my next role
      • Jul 2020 - Present

    • Recently left St. Austell
      • Jul 2020 - Present

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • Key Account Manager
      • Mar 2021 - May 2021

    • United Kingdom
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Key Account Manager
      • Sep 2019 - Jul 2020

    • Looking for my next postion
      • May 2019 - Sep 2019

    • Looking for the next opportunity
      • May 2019 - May 2019

    • United Kingdom
    • Food & Beverages
    • 700 & Above Employee
    • National Account Manager
      • Apr 2017 - Apr 2019

      I was responsible for managing the relationship with major South East wholesalers and Fuller's reciprocal arrangements with Butcombe and Adnams. I achieved 10% growth in my last year in the role.

    • Brand Development Manager
      • Feb 2016 - Apr 2017

      I was responsible for recruiting, managing and training a new team of BDE's from scratch. I left an established team of 4 behind when I left the role.

    • Key Account Manager
      • Sep 2013 - Feb 2016

      I arranged commercial deals to sell Fuller's brands into Multiple Pub Groups. I achieved my target of 1000 new barrels in my only full year in the role.

    • National Account Manager
      • Apr 2001 - Sep 2013

      I had responsibility for all Third Party on trade business in the South East. I was part of the team of only 5 NAM’s who sold 100,000 barrels of beer per annum at Premuim prices. The South East was responsible for 60% of the volume.

    • United Kingdom
    • Food & Beverages
    • 700 & Above Employee
    • Area Sales Manager
      • Apr 1996 - 2001
      • London, United Kingdom

      My role was to sell Fullers’s beers and suppler’s beers, wines, spirits and soft drinks to independent free on trade customers. I had to manage an existing area whilst prospecting for new customers.

  • Courage Beer Company
    • London, United Kingdom
    • Retail Development Advisor
      • May 1993 - Apr 1996
      • London, United Kingdom

      This was a new role where I sold Courage brands to independent Off Trade customers. I also advised customers on all aspects of retailing beer, helped them to merchandise their shelves and arranged promotional activity. I had to establish a new area from scratch and build and maintain strong relationships.

Education

  • 1980 - 1984
    Raynes Park High School

Suggested Services

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Industry Focus. “Wholesale”

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