Experience

• 

  MAKE UP FOR EVER

  • Sydney, Australia

  • Brand General Manager - Australia and New Zealand

    • Jan 2017 - Present
    • Sydney, Australia

    Full P&L accountability for the MAKE UP FOR EVER brand in the Australian and New Zealand markets.Building a brand and the local team.Expanding the brand from Professional Store and Specialty Store channels into E-Commerce and beyond.

• 

  Gary Davey Consulting

  • Darlinghurst, Sydney

  • Principal Consultant and Founder

    • Jan 2015 - Jan 2017
    • Darlinghurst, Sydney

    Strategic Retail Solutions in the Beauty and Fashion Categories.Specifically working with retailers, large retail property groups and emerging beauty brands, facilitating new opportunities and revenue streams.Client list:Gaslight Pharmacy, Rose Bay - new beauty departmentThe Base by Lara Bingle - retail operations managerCamilla and Marc - strategy projectsQIC - Eastland Beauty Garden, Canberra Centre Beauty Arcade and strategy projectsiKOU - strategy projectBlack Leopard Skincare - strategy [email protected]

• 

  David Jones

  • Australia
  • Retail
  • 700 & Above Employee

  • Marketing Manager - Brand Marketing, Catalogues and Print Production

    • Mar 2014 - Nov 2014

    1. Engineered and executed tailored, integrated marketing campaigns for numerous national and international brand partners across digital, print, TV, radio, CRM and DM mediums.2. Built seasonal print and digital catalogue executions to communicate new brands, seasonal promotions and a full library of creative assets used across the business.3. Managed company print deliverables, budgets, contract negotiations and strategic relationships.4. Key stakeholder manager with media, digital and creative agency partners.5. Managed three marketing teams.6. Reported monthly to Group Executive on all budget lines.

  • Marketing Manager - Corporate Advertising and Catalogues

    • Aug 2013 - Mar 2014

    1. Developed and managed the corporate advertising program for David Jones, presenting the campaign strategy, budgets and media and creative elements each week to the Executive Leadership Team before market implementation.2. Key stakeholder manager with media, digital and creative agency partners.3. Built and executed seasonal print and digital catalogue plans and budgets.4. Managed two marketing teams.5. Reported monthly to Group Executive on all budget lines.

  • Marketing Manager - Catalogues and Print Production

    • Mar 2011 - Jul 2013

    1. Built and executed seasonal print and digital catalogue plans and budgets.2. Managed company print deliverables, budgets, contract negotiations and strategic relationships.3. Managed two marketing teams.4. Reported monthly to Group Executive on all budget lines.

  • Senior Buyer: Prestige Cosmetics

    • Mar 2008 - Mar 2011

    1. Developed and managed seasonal sales and marketing plans with 15 x prestige international and local beauty brands. 2. Key stakeholder in brand relationships, launched new and exclusive prestige brands that gave David Jones a market competitiveness, and led brand rollouts, ensuring mutually successful space and location negotiations.3. Worked with media, creative and PR agency partners to develop tailored plans to drive profitable and measurable campaigns and sales outcomes.

  • Buyer Prestige Cosmetics

    • Jun 1999 - Mar 2008

    1. Developed and managed 12 x prestige local and international cosmetics brands' seasonal sales and marketing plans and drove profit and stock budget outcomes.2. Accountable for all merchandise and marketing budget lines, reporting to the GM Cosmetics weekly.

  • Buyer David Jones Own Brand Cosmetics

    • Nov 1997 - May 1999

    1. Managed the end to end process of seasonal product development for the David Jones Beauty brand driving newness and incremental sales opportunities into the local market.2. Built marketing and PR communications strategies to drive brand awareness and sales.3. Accountable for all merchandise and marketing budget lines, reporting to the GM Cosmetics weekly.

• 

  Dataflow Computer Services

  • Artarmon, Sydney. NSW.

  • Brand Manager - Edutainment Software and Gaming Peripherals

    • 1996 - Nov 1997
    • Artarmon, Sydney. NSW.

    1. Managed the local execution of marketing and sales plans for international software and peripheral brands into the Australian marketplace, driving individual campaigns and plans for special buys and promotions.2. Forecasted stock requirements for major retailers.3. Identified new channel opportunities and brand alignments for sales and share growth.

• 

  3M Australia

  • Pymble, Sydney. NSW.

  • Product Manager: Post it Notes and Scotch Office Tape

    • 1992 - 1996
    • Pymble, Sydney. NSW.

    1. Managed the local execution of marketing plans for the Post-it and Scotch Tape brands into the Australian Commercial Office Supply industry.2. Led the monthly forecasting requirements for the distribution channel.3. Key stakeholder in the local Post-it manufacturing team managing specific programs for Officeworks, Penfolds and Viking Office Products