Experience

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  Showtime Networks Inc.

  • New York, New York, United States

  • SVP Executive Creative Director

    • Feb 2020 - Oct 2023
    • New York, New York, United States

    Head of Creative Marketing, spearheaded all brand and content marketing campaigns, focused on streaming growth, and the creation of a differentiated Showtime brand.- Restructured, consolidated, and optimized a fragmented staff of 60, combining five departments into a single, high-performing, fully integrated 360 creative team.- Infused a best-in-class creative approach along with deep agency relationships to develop innovative, Clio & Promax Award-winning marketing campaigns for Showtime brands and series such as Dexter, Yellowjackets, Billions Shameless, and many more. Oversaw all tactical executions across all platforms including digital, AV, OOH, Print, and stunts. - Collaborated with digital, media planning, PR, activations, and awards teams in the development of strategy, positioning, content and tactics to create breakthrough promotions and identify market opportunities, leading to an average 10% per annum subscriber growth.- Directed rebrand including development of positioning, brand bible, visual identity and voice guidelines.- Led creative and branding on Paramount+ Showtime partnership, and skyShowtime partnership.- Managed relationships and collaborated with A-list Hollywood talent and producers in the execution of multimillion-dollar campaigns that broke ratings and acquisitions records, notably the most streaming sign-ups in history (Dexter: New Blood) and the #1 streaming debut ever (Yellowjackets s2).

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  Netflix

  • Greater Los Angeles Area

  • Director, Global Creative Marketing

    • Nov 2018 - Dec 2019
    • Greater Los Angeles Area

    Senior leader on 360 campaigns and creative marketing strategy for Netflix original series campaigns including Orange Is the New Black, Bridgerton, Glow, Russian Doll, The Politician, Ratched, and Shadow & Bone.- Managed marketing team and led cross-functional partners including media, PR, international, product, and brand editorial teams to achieve global viewership and acquisition objectives.- Managed relationships with showrunners like Ryan Murphy, Shonda Rhimes, and Jenji Kohan.- Worked closely with research and insights to leverage, data, testing, platform development, and global trends to drive growth, innovation, and success.- Notable successes: Ratched launched as #1 series premiere with 48M viewers in four weeks. Bridgerton became the second-most-watched series in Netflix history.

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  FX Networks

  • Greater Los Angeles, California, United States

  • VP Creative Marketing

    • Oct 2013 - Oct 2018
    • Greater Los Angeles, California, United States

    Senior executive managing creative team for FX Originals, FXNow, and FX Brand, in deep partnership with cross-platform marketing partners.- Developed and led creative strategies, positioning, and briefs for use across all marketing and creative teams, working closely with the Marketing President, to build 360 campaigns.- Partnered in the production of all promotional assets including packaging, design, content and more. Led cross-functional teams and agency partners in alignment of brand and title campaigns.- Notable successes: Launched most-watched premiere in FX History, People vs. OJ Simpson, cable’s #1 comedy Baskets, the most watched program in FX history Sons of Anarchy, plus Fargo, Pose, Versace, Better Things, and more. - Five-time Promax Network Marketing Team of the Year (2013-2018); Four-time Clio Network Marketing Team of the Year (2015-2018)

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  Viacom

  • VP Creative Director

    • Jun 2012 - Oct 2013

    Chief creative officer responsible for all aspects of network marketing creative, branding, and consumer communications. - Responsible for editorial direction, design direction and creative execution across on-air, print, ooh, digital, and all promotions.- Led integrated marketing creative, launching first-ever LGBTQ partnerships with major brands like Levi's, Subaru, and Gilead, contributing significant revenue stream. - Managed department budget and staff of 30 creative directors, art directors, designers, producers and editors.- Notable success: Grew subscriber base from 8M to 52M homes, making Logo the fastest-growing digital cable platform at the time.- Created original content series including NewNowNext series featuring A-list talent like Lady Gaga, Kelly Clarkson, and Beyoncé. - Led in-house team in execution of network rebranding and development of brand bible & voice.- Notable successes: Grew subscriber base from 8M to 52M homes, the fastest-growing digital cable network at the time. Launched Emmy-winning, cultural phenomenon RuPaul’s Drag Race. Made your TV gay.

  • VP On-Air Promo/Editorial Director

    • 2010 - Nov 2012

    Charged with developing breakthrough creative, and directing the vision, voice & brand of the network. Work with senior channel team to grow network awareness, revenue and HHs. Partner with head of program strategy to develop promo tactics, stunting and promo strategy. Partner with VP of Marketing to develop positioning and promotional strategy for all programming. Lead integrated marketing creative team. Editorial oversight on all consumer communications and advertising.

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  Viacom

  • Sr. Director of On-Air

    • 2005 - 2009

    Manage staff of producers, editors, writers, and designers tasked with branding first LGBTQ TV network, and creating promotions and marketing material for multiple platforms, including on-air, print, online & mobile.

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  Sideshow Creative

  • VP/Creative Director

    • 2003 - 2005

    Manage agency creative staff responsible for developing, launching and directing campaigns for broadcast, cable and syndication, Notable clients include Time Warner Cable, W Hotels, Showtime, HBO, A&E, DIscovery.

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  Stun Creative

  • VP/Creative Director

    • 2000 - 2003

    Oversee all creative work for New York office of boutique production & advertising company. Manage staff of writers, editors, producers and designers. Clients include Universal Studios, Showtime Networks, SyFy, Food Network, TV Land, Time Warner, and ESPN.