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Gal Shushan profile image

Gal Shushan

Retention Marketing Manager at Carrefour Israel
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Marketing expert delivering retention strategies and global marketing campaigns.
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Location
Raanana, Center District, Israel, IL
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Bio

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Gal Shushan is a seasoned marketing professional with 10+ years of experience in crafting retention strategies, managing global marketing campaigns, and optimizing business growth through data-driven analysis. She holds an MBA from Bar-Ilan University and a Bachelor's degree from Ruppin Academic Center.

Experience

  • Carrefour Israel
    • Rishon LeZion, Center District, Israel
    • Retention Marketing Manager
      • Jan 2022 - Present
      • Rishon LeZion, Center District, Israel

      Craft tailored retention strategies through data-driven analysis and lifecycle campaigns across various channels, boosting customer ARPU and LTV while reducing churn by over 12% in 12 months. Proficient in data and API integration, QA testing, and CRM optimization for in-app monetization and business growth

  • SodaStream International, Ltd.
    • Israel
    • Marketing Manager
      • Apr 2020 - Jan 2022
      • Israel

      Led, implemented, and optimized global marketing strategies for the Israeli market, managing end-to-end ATL & BTL campaigns, deep segmentation, and impactful customer journeys. Also served as Israel Brand Manager for BRITA

  • HOT
    • Israel
    • Telecommunications
    • 700 & Above Employee
    • Marketing Manager
      • May 2018 - Apr 2020

      Marketing Manager at NEXT TV by HOT, a telecom SaaS company.Set and managed all of the product marketing strategies and initiatives, launch new products and features, set pricing and positioning, determined all off the inbound & outbound communications, brand building and web & app developments.

    • Marketing Manager
      • Apr 2016 - May 2018

      Led and managed 360 marketing campaigns for existing customers, Created highly impactful segments that increased revenue and LTV significantly.Consistently optimized campaigns via social media, Email, SMS and in-app monetization banners and pop-ups

  • GROO (Groupon Israel)
    • Israel
    • Account Manager
      • Feb 2014 - Apr 2016
      • Israel

  • Livnat Poran- Medical Rights Center
    • Tel Aviv Area, Israel
    • Account Manager
      • Jan 2012 - Jan 2014
      • Tel Aviv Area, Israel

Education

  • 2016 - 2017
    Bar-Ilan University
    Master of Business Administration - MBA, Marketing
  • 2010 - 2013
    Ruppin Academic Center
    Bachelor's degree, Business Administration and Management, General

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