Bio
Experience
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My own
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Tel Aviv Area, Israel
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Marketing Content Manager
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Jan 2014 - Present
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Tel Aviv Area, Israel
* Developed compelling content that supported monetization across multiple media platforms, achieving success with various marketing objectives such as brand awareness, sales, app downloads, leads, and more. * Created and delivered different types of content such as infographics, webinars, videos, and articles. Developed and implemented tailored content products to meet the needs of particular clients.
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Israel
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder and Chief Product Manager, Guruz
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Feb 2007 - Present
* Developed a Generative AI content platform. * Teamed up with creators to form community-owned publications around their areas of expertise, resulting in monetizing valuable content assets with AI curation and tokenized publications. * Managed content assets and content marketing campaigns that resulted in millions of page views, over a million NIS raised, leads, and other business objectives achieved. * Acted as a Chief Product Officer for a content marketplace, facilitating the implementation of product design by communicating objectives to a team of developers, assigning multi-phase tasks to appropriate personnel, and coordinating timelines to ensure a successful launch.
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Chief Product Officer
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Dec 2017 - Oct 2022
Acted as chief Product Officer for BeMedia, a new content marketplace matching contentcreators to publishers and marketers digital assetsFacilitated the implementation of product design by communicating objectives to a teamof developers, assigning multi-phase tasks to appropriate personnel and coordinatingtimelines to ensure a successful launch.Collaborated with UX designers to plan, develop and implement the platform prototype
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Co-Founder and Chief Editor, Holesinthenet.co.il
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Mar 2011 - Oct 2022
Launched one of the first and successful pro-blogs in Israel, covering digital culture, social media, and technology since 2007. Managed a staff of reporters and editors, resulting in 8 million unique visitors from 2012 and over 700K unique visitors per month in 2016.
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Publisher, Speaker, and Trainer
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Mar 2006 - Mar 2011
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Head Of Content
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Jul 2008 - Apr 2010
Tech correspondant
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Tech evangelist and strategist content development manager @ynet
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Mar 2008 - Jun 2009
Ynet 6 years 3 months Tech evangelist and strategist content development manager.Head UI for Israel's most popular news portal, lead and wrote specifications for variousprojects, improved specs for homepage, registration, hot-ynet etcEmphasized the specific product features that would stand out to customers, showingthem product limitations and capabilities.Collaborated with studio and content team to plan, develop and implement Hot-ynet
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Computers channel editor
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Apr 2003 - Mar 2008
Edited Israel's most popular and influencive tech news channel, managed a staff of reporters and editors
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technology correspondent
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Apr 2000 - Apr 2003
* Editor in chief - computers channel, ynet.* Computers and Internet correspondent - ynet, Yedioth Achronoth.
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Founder of HolesMedia - Presence consulting
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Jun 2009 - Jul 2009
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technology correspondent
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Apr 2001 - Apr 2006
Tech Correspondant
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Education
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1997 - 1999Koteret, School of Journalism & Communications
Journalism
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References
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