Experience

• 

  My own

  • Tel Aviv Area, Israel

  • Marketing Content Manager

    • Jan 2014 - Present
    • Tel Aviv Area, Israel

    * Developed compelling content that supported monetization across multiple media platforms, achieving success with various marketing objectives such as brand awareness, sales, app downloads, leads, and more. * Created and delivered different types of content such as infographics, webinars, videos, and articles. Developed and implemented tailored content products to meet the needs of particular clients.

• 

  Guruz

  • Israel
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Co-Founder and Chief Product Manager, Guruz

    • Feb 2007 - Present

    * Developed a Generative AI content platform. * Teamed up with creators to form community-owned publications around their areas of expertise, resulting in monetizing valuable content assets with AI curation and tokenized publications. * Managed content assets and content marketing campaigns that resulted in millions of page views, over a million NIS raised, leads, and other business objectives achieved. * Acted as a Chief Product Officer for a content marketplace, facilitating the implementation of product design by communicating objectives to a team of developers, assigning multi-phase tasks to appropriate personnel, and coordinating timelines to ensure a successful launch.

  • Chief Product Officer

    • Dec 2017 - Oct 2022

    Acted as chief Product Officer for BeMedia, a new content marketplace matching contentcreators to publishers and marketers digital assetsFacilitated the implementation of product design by communicating objectives to a teamof developers, assigning multi-phase tasks to appropriate personnel and coordinatingtimelines to ensure a successful launch.Collaborated with UX designers to plan, develop and implement the platform prototype

• 

  Holesinthenet.co.il

  • Co-Founder and Chief Editor, Holesinthenet.co.il

    • Mar 2011 - Oct 2022

    Launched one of the first and successful pro-blogs in Israel, covering digital culture, social media, and technology since 2007. Managed a staff of reporters and editors, resulting in 8 million unique visitors from 2012 and over 700K unique visitors per month in 2016.

  • Publisher, Speaker, and Trainer

    • Mar 2006 - Mar 2011

• 

  Ynet

  • Head Of Content

    • Jul 2008 - Apr 2010

    Tech correspondant

  • Tech evangelist and strategist content development manager @ynet

    • Mar 2008 - Jun 2009

    Ynet 6 years 3 months Tech evangelist and strategist content development manager.Head UI for Israel's most popular news portal, lead and wrote specifications for variousprojects, improved specs for homepage, registration, hot-ynet etcEmphasized the specific product features that would stand out to customers, showingthem product limitations and capabilities.Collaborated with studio and content team to plan, develop and implement Hot-ynet

  • Computers channel editor

    • Apr 2003 - Mar 2008

    Edited Israel's most popular and influencive tech news channel, managed a staff of reporters and editors

  • technology correspondent

    • Apr 2000 - Apr 2003

    * Editor in chief - computers channel, ynet.* Computers and Internet correspondent - ynet, Yedioth Achronoth.

• 

  Holes Media

  • Founder of HolesMedia - Presence consulting

    • Jun 2009 - Jul 2009

• 

  Yedioth Aharonot

  • technology correspondent

    • Apr 2001 - Apr 2006

    Tech Correspondant