Experience

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  Silvertreebrands

  • South Africa
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Creative Lead

    • Mar 2023 - Present

  • Senior Graphic Designer

    • Feb 2022 - Mar 2023

    In February 2022 Silvertreebrands combined the marketing departments for Faithful to Nature, UCOOK, Pet Heaven and Urban Paws and created one team responsible for the visual communication for all 4 brands.

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  Faithful to Nature

  • Cape Town, Western Cape, South Africa

  • Head of Design

    • Nov 2017 - Jan 2022
    • Cape Town, Western Cape, South Africa

    Notable Achievements: Worked with Jo Cutri studios on the new Faithful to Nature Private Label packaging designs which made the top 10 finalists in the Dieline awards Private Label category 2022. https://thedieline.com/blog/2022/2/16/faithful-to-nature-is-inspired-by-colors-and-shapes?Adobe design also featured our packaging on their Instagram feed on the 6th January 2022It was also featured in the top 10 Packaging designs of 2021 by Creative pool https://creativepool.com/magazine/inspiration/stay-on-top-of-the-latest-trends-with-the-best-packaging-designs-of-2021.26323

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  Solo Graphica

  • Senior Graphic Designer

    • May 2001 - Nov 2017

    Notable Achievements:Received a FIRST PAPER HOUSE (ANTALIS) Finalist award in the Corporate Identity Programme for New York Coffee & Sugar Exchange Stationery 2002. Was a Guest Judge for the Competition the following year.Accounts worked on:Woolworths: Dessert Wine label, Indian food Packaging, Easter Kids Packaging; Laser Transport; Cape Aqua packaging; Gold of Africa Museum; Seeff; Capespan; Tourvest: Out of Africa Kids; Bambara; Out of India; Kruger National Park shop; Hildebrand Restuarant; Forma Viva Jewellers; Cuba; the Mandela Shop. Africa Extra Bold (Brian Searle-Tripp) Upton Properties; Urban Space; New York Coffee & Sugar Exchange; Stickman Brewery; Kitchen Cookbook for Kaplan family; Yungskin Skincare rebranding, Institute for Security Studies, UCT.

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  Woolworths

  • Graphic Designer

    • Jun 2015 - Mar 2016

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  Switch Brand

  • Creative Director Cape Town

    • May 2000 - Apr 2001

    Accounts worked on:Ceres packaging redesign; OroTech, Silwerstream Country Estate; Freddy Hirsch; SA Metal & Steel Works; Student Enterprises UCT; Regal Africa Conference; Organic Wire; ASAP Association os Specialist Advertising Practitioners; Firm Capital; Kerr International Consulting; Woolworths In the Bag Online shopping; Creda printers

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  Studio 56

  • Cape Town, Western Cape, South Africa

  • Creative Director

    • Aug 1999 - Mar 2000
    • Cape Town, Western Cape, South Africa

    Accounts worked on:Sediba Wines; Hamburger Factory; Elements Wines; The Studio CI; Landshuis Organic Tea Company; Marine Hotel, Hermanus

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  CODe Company of Designers

  • Senior Graphic Designer

    • Oct 1997 - Jul 1999

    Notable Achievements: Received a LOERIE Finalist award in the Minor Corporate Identity Programme for Natural World Merchants StationeryAccounts worked on:Artscape; Nicro; Sentinal International Trust; Arabella Sheraton; Kirstenbosch Botanical Gardens & Natural World Merchants; Truworths; ABF; Boschenmeer Golf & Country Estate; The Cape Mountain Tea Company

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  Young & Rubicam

  • Head of Design (Tholet Sievers)

    • Aug 1994 - May 1997

    Notable Achievements:Received a NEW YORK GOLD award and a LONDON GOLD award, a LOERIE Merit award and a SPADA in 1995 for the Bertrams Guitar & Brochure Packaging, working with Art Director Pepe Marais (now CCO of Joe Public SA) under the Creative Directorship of Matthew Bull (CEO of Mlcbullring)Accounts worked on: Gilbeys: J&B, Bertrams Brandy, Smirnoff, Cape Velvet, Jack Daniels, Southern Comfort; Engen; Pickfords; Goodyear; Associated Printing; Red Cross Children’s Hospital; Trigon Travel

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  Janice Ashby Design Partnership

  • Medium-weight Graphic Designer

    • Jul 1993 - Jul 1994

    Accounts worked on: Cinzano; Montez Coffee Liqueur; Hardy’s Village Dry Cider; Midnight Bloom Wine range; Just Juice; Enterprise Deli Range; Xpress Cider; Appletiser; Uiterwyk Wines; Delheim Wines; North Hills Farm; Ceres Wines; Abland Office Park

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  KSDP Pentagraph (now SuperUnion)

  • Junior Graphic Designer

    • Jan 1990 - May 1993

    Notable Achievements: Received a SPADA (Sales, Promotion & Design Award) for the Lost City Press Release 1991Accounts worked on: Sun International; Douglas Green Wines; Simba; The Post Office; Speed Services; Gary Player; SABC; National Symphony Orchestra; Million Dollar Golf Challenge; World Leisure; Smithkline Beecham; Hyde Park Shopping Centre; Coca Cola