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Gail Welik is a seasoned retail and sales professional with extensive experience in management, marketing, and merchandising. She has held various roles in key account management, sales operations, and product demonstrations, with a strong background in forecasting and retail operations. Gail has worked with prominent brands such as Maidenform, Flexees, and Lilyette, and has a proven track record of driving sales growth and building strong relationships with customers and partners.

Experience

    • Sales
      • Jun 2012 - Present

      Sales Rep,Breast Care Specialist,New England

  • Nestlé Nespresso S.A.
    • Greater Boston Area
    • Sales & Product Demonstrator
      • Jul 2011 - Jun 2012
      • Greater Boston Area

      Preform in-store product demonstrations and respond to customer questions and inquiries regarding Nespresso products.Generate sales and provide highest level of customer service.

    • Brand Ambassador/Direct Sales Representative
      • Jul 2011 - Jun 2012
      • Greater Boston Area

      Provide brand promotion and direct selling of target products at organized sales events.

    • Sales Manager of Key Accounts
      • Jan 1999 - Jan 2011

      Responsible for managing annual sales volume of $15 million selling Maidenform, Flexees and Lilyette intimate apparel brands. Key accounts included BonTon Stores, Boscovs, Bare Necessities /Web, Lady Grace, Fingerhut, Lord & Taylor, Bloomingdales, May Company Stores. Territory included East Cost to Mid West, including NYC, small trade accounts.For 10 years in a row, consistently assumed increased responsibilities associated with consolidation of accounts and brands Developed seasonal sales plans with all key accounts that consistently achieved gross margin objectives Created advertising strategies and tactics for key accounts partnering with Maidenform Corporate Marketing to implement and meet budget parameters Forecasting of all Brands core and new products by account and style, to SKU level Proactively prepared comprehensive retail bottoms-up plans and six month sales projects that were implemented throughout the national and regional retail stores consisting of over 300 locations Recognized for establishing and maintaining highly collaborative working relationships with all levels of management as customer accounts Adapted the most efficient means for increased sales and turns, using Reorder systems. MF Inc Demand Solutions system and or knowledge of accounts reorder systemsCreated new channels of business in existing accounts through internet set up. BonTon Stores set up Internet Sales for core products and internet only seasonal/trendy products added to increase sales and turnSecured the opening of new nontraditional accounts including Fingerhut Catalog , Personal Shoppers

    • Sales Representative
      • 1999 - 2009

    • Sales Rep for this Key account
      • 1991 - 2003

    • Key Account Sales Representative
      • Jan 1992 - Jan 1999

      Responsible for key accounts including May Company Stores, Filenes - Boston, Kaufmann's - Pittsburgh and small trade. Brands included: Warner's, Speedo. Designer lines included Valentino and Marilyn MonroeEstablished bottoms-up plans for retailers and perform extensive analysis to develop business plansWorked with accounts to establish sales increases at retail and cost levelAnalyzed business trends and set retail goals for major accountsDeveloped and maintain effective relationships with major accountsCoordinated promotional in store events and hype - Marilyn Monroe Downtown store windows, look a likes, contests, in store gifts, massages. Quarterly Sales seminars planned for all accounts doorsWon Sales Rep contests every year for expansion of products , doors , accountsReceived 1993 "Rookie of the Year Award" for highest volume increase first year with Warner's

    • Key Account Manager
      • Jan 1991 - Jan 1992

      Responsible for sales and management of retail goals among five product lines (bras, pants, shape wear, sleepwear, robes) Handled key accounts including A&S/Jordan Marsh, Filenes and CT and Western Mass. Achieved 29% increase in sales volume over prior yearReceived 100% of bonus based on service incentivesPromoted to larger Key Account Manager for Boston and New York, after 6 weeks with Co.

    • Sales Representative
      • Jan 1981 - Jan 1991

      Sales territory included Connecticut, Boston, Western Massachusetts, Upstate New York and Pennsylvania Responsible for Key Accounts, major department stores and specialty stores. Varied product lines consisted of Career Looks, Burlington, Leg Looks and Calvin Klein. Aggressively sought-out new business sales opportunities with new accounts Managed 30 sales merchandisers including recruiting and training within territoriesDeveloped customer database for use with analysis, model stocks and customer orders Coordinated hundreds sales seminars, for AccountsSales Person of the Year 1987, 1988, 1989Recognition Awards from several customers acknowledging improved success of retailers

    • Buyer
      • 1979 - 1981

      Bought cosmetics and fragrances for 38 stores. Previously buyer of hoisery and slippers.

Education

  • Garland College (later merged with Simmons College)
    Associate of Science Degree, Retail Management

Suggested Services

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Industry Focus. “Retail”

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