Experience

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  Hall of Flowers

  • California, United States

  • Senior Producer | Director of Exhibitor Operations

    • Jan 2024 - Present
    • California, United States

    I spearheaded the seamless execution of HoF Ventura by overseeing all aspects of layout, decor, and exhibitor coordination. With a meticulous eye for detail and a proactive approach, I served as the primary point of contact for exhibitors, addressing their needs and ensuring a flawless experience. My responsibilities included:✨ Layout and Decor Management:Designed and executed captivating layouts and decor schemes, enhancing the visual appeal and atmosphere of each event.Collaborated with vendors and internal teams to bring creative visions to life while adhering to budgetary constraints and timelines.🤝 Exhibitor Liaison:Cultivated strong relationships with exhibitors, acting as their main contact for all inquiries and requests.Provided personalized support and guidance to exhibitors, ensuring their needs were met and their objectives achieved.🚀 On-Site Troubleshooter:Served as the go-to person for all on-site issues, swiftly addressing challenges and implementing effective solutions to maintain event continuity.Maintained a calm and composed demeanor under pressure, leading the team through any unexpected situations with professionalism and efficiency.With a passion for excellence and a dedication to delivering unforgettable experiences, I played a pivotal role in the success of each event. Looking forward to leveraging my expertise to contribute to future ventures and create memorable moments for attendees and exhibitors alike.

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  George P Johnson Experience Marketing

  • Senior Producer

    • Jun 2023 - Present

    As a Senior Producer for Dreamforce, I expertly orchestrated and managed four distinct 'international villages' within a complex event landscape. This multifaceted role involved navigating diverse stakeholder interests, budgets, and time zones, while harmonizing unique creative visions and objectives. My responsibilities extended to meticulously executing on-site pop-up activations, where precision and high-touch attention were paramount.I thrived in this dynamic environment, ensuring the seamless integration of diverse components to deliver memorable and impactful event experiences.

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  BWG

  • Riyadh, Saudi Arabia

  • Area Manager - SoundStorm '23

    • Dec 2023 - Dec 2023
    • Riyadh, Saudi Arabia

    As the Area Manager for External Operations at SoundStorm, I had the privilege of spearheading the operational excellence of one of Riyadh's premier music festivals. In this dynamic role, I led a dedicated team and collaborated with local vendors to ensure the seamless orchestration of traffic, parking, and pedestrian safety. My key contributions include:🚦 Traffic and Parking Logistics:Developed and executed comprehensive plans for traffic flow and parking logistics, enhancing the overall festival experience for attendees.Worked closely with local authorities to secure necessary permits and approvals, ensuring compliance with regulations.🚶 Pedestrian Safety Oversight:Implemented robust protocols for pedestrian safety, contributing to incident-free festival experiences and fostering a secure environment.Conducted regular safety briefings for staff and vendors, emphasizing adherence to safety standards and emergency procedures.🤝 Vendor Coordination:Collaborated with diverse local vendors, establishing and maintaining strong partnerships to ensure alignment with the festival's standards and objectives.Negotiated contracts based on criteria such as reliability, efficiency, and compliance with safety regulations.🔧 Operational Problem-Solving:Acted as the liaison between SoundStorm and external operations vendors, resolving challenges promptly and fostering a collaborative environment.Played a pivotal role in decision-making during the festival, ensuring a positive overall experience for attendees and stakeholders.This experience not only honed my leadership and coordination skills but also deepened my understanding of the intricate operational aspects of large-scale events. Excited to leverage these skills in future endeavors and contribute to the success of events on a global scale.

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  Loopland Living

  • Austin, Texas Metropolitan Area

  • Head of Community & Experience

    • Sep 2022 - Jul 2023
    • Austin, Texas Metropolitan Area

    At Loopland, I held the pivotal role of Head of Community & Experience, where I contributed to the realization of an ambitious vision—a cutting-edge living community tailored for digital nomads and their families. Loopland's unique concept was a fusion of tech innovation, nature, and sustainability, pushing the boundaries of contemporary living.In this multifaceted role:Community Strategy Development: I spearheaded the development of a comprehensive community-building strategy, with the aim of fostering a tightly knit and vibrant resident community in alignment with Loopland's distinct character.Event Planning and Execution: I developed a plan of a series of impactful awareness and fundraising events, effectively engaging stakeholders and driving the community's growth.Technology Integration: Working closely with our technology partner, I played a pivotal role in conceptualizing and implementing gamified guest interactions, enhancing the overall experience within Loopland.Amenity Package Development: I curated and oversaw the creation of cutting-edge amenity packages, which included pioneering elements in biohacking and personal optimization activities. This ensured that Loopland's residents had access to unparalleled wellness and lifestyle offerings.My tenure at Loopland was marked by unwavering dedication to bringing this visionary community to life—a place where technology, sustainability, and nature coexist harmoniously, redefining modern living for digital nomads and their families.

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  BWG

  • Exhibition & Freight Lead

    • Apr 2023 - Jun 2023

    Successfully directed all facets of large-scale interactive exhibits, amplifying engagement and attendee interaction.Streamlined freight logistics, optimizing load-in and strike processes, resulting in time and cost savings.Maintained unwavering thematic cohesion, ensuring a memorable and cohesive event experience.Core Competencies:Exhibition Leadership: Spearheaded major interactive exhibits, leveraging strategic thinking and hands-on coordination to exceed expectations.Logistics Mastery: Managed end-to-end logistics, including freight coordination, load-in and strike procedures, guaranteeing smooth execution of events.Thematic Stewardship: Demonstrated keen attention to detail in preserving and enhancing event themes throughout all exhibits.Problem Solving: Thrived in high-pressure environments, resolving challenges swiftly and effectively to maintain event flow.Collaboration: Built strong cross-functional relationships with internal teams, vendors, and stakeholders to ensure seamless execution.Innovation: Infused creativity into exhibit design, fostering engaging and unique attendee experiences.

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  Hall of Flowers

  • California, United States

  • Exhibitor Manager

    • Apr 2023 - May 2023
    • California, United States

    Key Accomplishments:Successfully directed all facets of large-scale interactive exhibits, amplifying engagement and attendee interaction.Streamlined freight logistics, optimizing load-in and strike processes, resulting in time and cost savings.Maintained unwavering thematic cohesion, ensuring a memorable and cohesive event experience.Core Competencies:Exhibition Leadership: Spearheaded major interactive exhibits, leveraging strategic thinking and hands-on coordination to exceed expectations.Logistics Mastery: Managed end-to-end logistics, including freight coordination, load-in and strike procedures, guaranteeing smooth execution of events.Thematic Stewardship: Demonstrated keen attention to detail in preserving and enhancing event themes throughout all exhibits.Problem Solving: Thrived in high-pressure environments, resolving challenges swiftly and effectively to maintain event flow.Collaboration: Built strong cross-functional relationships with internal teams, vendors, and stakeholders to ensure seamless execution.Innovation: Infused creativity into exhibit design, fostering engaging and unique attendee experiences.

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  SXSW

  • Austin, Texas Metropolitan Area

  • Technical Production Coordinator

    • Mar 2023 - Apr 2023
    • Austin, Texas Metropolitan Area

    Assisting in the technical production of SXSW. Working with the Tech Production team to ensure that everyone working onsite has the technical equipment and support needed to perform their job duties. Set-up, distribute, and maintain the technical assets. Technical Production is a subset of the IT department, providing technical support and basic troubleshooting for both hardware and software.

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  Passion Flower | Passion Theater

  • Austin, Texas, United States

  • Director Of Operations

    • Jan 2022 - Oct 2022
    • Austin, Texas, United States

    Oversee all operations pertaining to the Passion Flower Art Car and Passion Theater event venue.

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  FireHeart Academy

  • NYC

  • Life Strategist | Executive Coach

    • 2016 - Jan 2022
    • NYC

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  Mythic Bridge

  • Brooklyn, NY

  • Executive Director | Co-Founder

    • Jan 2011 - Jan 2022
    • Brooklyn, NY

    As the founder of Mythic Bridge, I assumed a multifaceted role in a New York City-based nonprofit organization dedicated to providing free, hands-on narrative filmmaking education to at-risk teenagers. In my capacity as founder, I directed every facet of the organization, overseeing projects from inception to completion:Business Development: Spearheaded key initiatives such as incorporation, strategic planning, budgeting, board development, and the creation of innovative programming and curriculum.Outreach: Nurtured and managed critical relationships with participants, mentors, local filmmakers, and partner nonprofit organizations.PR and Marketing: Led efforts to enhance the organization's visibility, including securing celebrity endorsements, orchestrating brand-building events, launching impactful social media campaigns, and crafting compelling press releases.Fundraising: Managed diverse fundraising endeavors, including organizing gala events, executing crowdfunding campaigns, securing corporate sponsorships, and pursuing grants to sustain our mission.Corporate Sponsorships: Successfully secured major corporate sponsorships from notable entities such as Huffington Post/AOL, Cinse, Covenant House, Surtone Live, Admarketplace, Kurt Busch Indy 500, Dinosaur BBQ, and Two Boots Pizza.Community and Professional Advancement: Executive produced numerous professional productions and played a pivotal role in the development of a thriving film festival that fostered community engagement and professional growth.In these various capacities, I was deeply committed to advancing the mission of Mythic Bridge and empowering at-risk teenagers through the art of filmmaking.

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  Arch Production & Design NYC Inc

  • Greater New York City Area

  • Project Manager | Creative Consultant

    • May 2019 - Mar 2020
    • Greater New York City Area

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  simplev

  • New York, New York, United States

  • Project Manager | Creative Consultant

    • Mar 2019 - Mar 2020
    • New York, New York, United States

    I was responsible for the design and build-out of numerous F&B/Hospitality establishments (Sushi By Bou, Silly Rabbit) as well as designing concepts for a number of other yet-to-be establishments (placed on hold due to COVID)

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  Subtractive Inc.

  • Greater New York City Area

  • Contracted Producer

    • Aug 2018 - Mar 2020
    • Greater New York City Area

    I was responsible for a wide range of tasks. These included identifying and contracting local talent and vendors, obtaining necessary permits, and crafting detailed project budgets. Throughout the project lifecycle, I maintained vigilant oversight to ensure top-notch quality while adhering to established budgets.SELECTED PROJECTS:• Rag & Bone - Commercial• Paul McCartney ‘Who Cares’ – Music Video/Social Impact Campaign• Warby Parker ‘Happy Dance’ - Commercial

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  Oslo Freedom Forum

  • NYC

  • Technical Director | Lead Build

    • Jun 2018 - Nov 2018
    • NYC

    Collaborating with the company in both their flagship event in Oslo, Norway as well as the regional event in NYC.• Overseeing build and breakdown for multiple venues (10+ locations in Norway, 6+ in NYC)• Establishing sourcing contacts with industry vendors, producers, post-production houses and agencies.• Providing assistance and support to media staff to ensure successful completion of assigned projects and to meet production goals.

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  Artists for Peace and Justice

  • NYC

  • Event Manager

    • Jun 2017 - May 2018
    • NYC

    I stepped into a temporary role as Event Manager during a period of organizational restructuring. In this capacity, I led the planning and execution of the company's three annual Galas held in Toronto, London, and Los Angeles.My responsibilities encompassed the end-to-end event management process, including event development and production, creative execution, and meticulous logistics coordination. I took charge of the entire project life cycle, managing key aspects such as budgeting, sales, income generation, team supervision, guest relations, and post-event evaluation and wrap-up.

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  SXSWedu

  • Austin, Texas Area

  • speaker

    • Mar 2015 - Mar 2015
    • Austin, Texas Area

    SXSWedu mentoring session, talking about youth empowerment, creative catharsis and community engagement

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  Fireheart Productions

  • NYC

  • Executive Producer | Creative Director

    • 2004 - 2015
    • NYC

    Freelance full service event production and staffing company specializing in interactive environments and unique performance pieces. Previous clients include: •Admarketplace (2011 – 2014)SPECIAL EVENTS COORDINATOROrganized and hired all vendors (catering, décor, entertainment, transportation, security), develop and manage all budgets and run-of-show.•ROBOT HEART (2010 -2013)Art Director -Hired and managed set designers, talent, visual artists, transportation, security and caterers. Sourced venue. Developed run-of-show, promotional materials and budgets. Implemented social media ad campaigns. •EYE CANDY PRODUCTIONS (2009-2011)Producer - Hired all performers and coordinated art department. Prepared run-of-show documents and managed event on-site.•ANTIGRAVITY (2007-2010)Producer, Marc Jacobs Holiday Party -Hired and managed all 200+ performers: dancers, costume designers, hair & make-up, visual artists.•INTERNATIONAL INDEPENDENT FILM FESTIVAL (2005) Consultant - Facilitated the coordination of events and scheduling.•NONIKA LIGHTS PRODUCTIONS, NY (2004) Line Producer, “Bad Company” - Coordinated set production, technical, and promotional teams during the filming of an independent television show. Assisted all communication and promotional departments, pre and post-productionIn charge of overall production responsibilities, talent, and principal client communications.

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  Anti gravity

  • Performer

    • 2001 - 2009