Experience

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  Self-Employed

  • Miami/Fort Lauderdale Area

  • Media Research and Strategy Consultant

    • Jan 2016 - Sep 2017
    • Miami/Fort Lauderdale Area

    With 7 years of experience in Media Advertising, I provide consulting and research to companies and agencies to guide them in building their brand and media strategies.

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  Havas Media Miami

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Strategy Director

    • Oct 2014 - Dec 2015

    Responsible for conducting research and studies (consumer segmentation and insights, competitive analysis, media trends), in order to understand how to overcome the main challenges of the client and highlight the most strategic opportunity for their brand. My work drove me to cover a wide array of industries, from FMCG to B2B, and an a especially strong focus on Luxury.Part of my function involved giving Digital and Strategy training to clients as well as internally. I was also part of a forward-thinking team which goal is to develop innovative, out-of-the box marketing and business solutions for clients.

  • Account Director

    • Oct 2012 - Sep 2014

    Account: LVMHRegion: Latin America

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  MPG

  • Miami/Fort Lauderdale Area

  • Media Supervisor

    • Nov 2011 - Oct 2012
    • Miami/Fort Lauderdale Area

    Account: LVMHRegion: Latin America

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  Co-Padres.net

  • Miami

  • Website Manager

    • Jul 2009 - Apr 2012
    • Miami

    In charge of the development of the Spanish version (Co-Padres.net).

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  ZenithOptimedia

  • Madrid Area, Spain

  • Media Planner

    • Sep 2008 - Dec 2010
    • Madrid Area, Spain

    Procter & Gamble (from Jan to Dec'10):Strategic recommendations and media plans (both off and on) for Gillette, Venus and Braun.Constant follow up of campaigns, budgets and competitive activity. Quarterly media activity analysis and presentations. Yearly thorough Communication Report for ...

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  Alliance Française de Madrid

  • Madrid Area, Spain

  • Comunication and Comercial Manager

    • Oct 2006 - Jun 2008
    • Madrid Area, Spain

    In charge of the communication at all levels, in collaboration with the direction: media planning and purchasing, conception of the campaigns (graphic design included) and production. Also in charge of the relations with the clients, representing more than 60 firms and schools, for the commercial...

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  Peugeot Motors South Africa

  • Johannesburg Area, South Africa

  • Marketing Specialist - Parts and Services

    • May 2003 - May 2005
    • Johannesburg Area, South Africa

    Responsible for applying the marketing strategy of the Parts and Services department and fulfilling the advertising and communication needs of the department. Implementation of the range of Peugeot car accessories and adaptation of the service offers to the local market (Southern Africa). Animati...

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  LU Nordic (Danone Group)

  • Copenhagen Area, Denmark

  • Assistant Brand Manager

    • Jan 2002 - Aug 2002
    • Copenhagen Area, Denmark

    Daily support to the Brand Manager for a range of LU biscuits, including the development of POS material and involvement in a product launch.In charge of the monthly data analyses for these products within the Scandinavian Market.

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  Ogilvy & Mather

  • Paris Area, France

  • Assistant Account Executive

    • Jul 2000 - Dec 2000
    • Paris Area, France

    Market and customer analyses for clients such as Nestlé, Maxwell House (Kraft Foods) and Osram.