Based on the skills and experience provided, I estimated Gaby's hourly rate to be around $75. This rate is lower than average for a business leader with her expertise, considering the location is Encinitas, California, which has a relatively high cost of living. However, her experience as a small business owner and entrepreneur suggests she may be more focused on building her business than maximizing her personal income. Additionally, her skill set is more focused on business development and customer service rather than high-ticket sales or consulting, which also supports a lower rate.