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Gabrielle Pajer profile image

Gabrielle Pajer

Brand Partner | Digital E-Commerce En... at Neora
Intro Book
Results-driven marketing and sales professional with expertise in digital marketing, leadership, and team management.
  • Claim this Profile
Location
Sterling, Massachusetts, United State...
Languages
  • English -
Skills
  • Leadership
  • Marketing
  • Sales
  • Marketing Strategy
  • Management
  • Show all
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Bio

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Gabrielle Pajer is a seasoned marketing and sales professional with extensive experience in digital marketing, leadership, and team management. She has held various roles, including Account Director, Influencer Marketing Manager, and Publisher Development Manager, and has successfully developed and executed digital strategies for top-tier brands, resulting in increased brand awareness and positive ROI. Gabrielle holds a Bachelor of Arts in Communications from Southern New Hampshire University.

Experience

  • Neora
    • United States
    • Brand Partner | Digital E-Commerce Entrepreneur
      • Mar 2024 - Present
      • United States
  • CJ
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Director, Influencer & Content
      • Jan 2022 - Jun 2023

      Developed and executed successful digital strategies, including blogs, digital media, newsletters, videos, social media, and podcasts for top-tier brands, resulting in increased brand awareness and positive return on investment.Supported high-profile RFPs by spearheading proposal development, providing strategic recommendations, and leading contract negotiation, which resulted in over $2M in brand investment agreements in one quarter.Achieved a 3:1 ROI by evaluating customer journeys across multiple digital touchpoints, forecasting cost per acquisition, and activating A/B testing strategies.Successfully managed CJ's Influencer Department P&L, ensuring profitability and growth through effective budgeting and cost management strategies, increasing revenue by 120% YoY.Tracked and analyzed performance on multiple key performance indicators (KPIs) across various digital channels per brand, identifying patterns and trends to optimize marketing strategies and increase ROI.Demonstrated strong leadership skills by managing a global team and overseeing project management, resulting in successful project completion within budget and on time.

    • Senior Influencer Marketing Manager
      • Sep 2021 - Jan 2022

    • Influencer Marketing Manager
      • Oct 2018 - Sep 2021

    • Publisher Development Manager - Content & Digital Media
      • Jan 2016 - Oct 2018

    • Publisher Development Representative - Performance Marketing
      • Oct 2015 - Jan 2016

  • Objective Management Group
    • Westborough, Massachusetts, United States
    • Sales Operations & Office Adminstration
      • Jun 2013 - Jun 2015
      • Westborough, Massachusetts, United States
  • Conservation Services Group
    • Westborough, Massachusetts, United States
    • Customer Service Representative
      • May 2012 - Jun 2013
      • Westborough, Massachusetts, United States
  • Various banks
    • Massachusetts, United States
    • Head Teller
      • Jun 1999 - Mar 2011
      • Massachusetts, United States

Education

  • Southern New Hampshire University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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