Experience

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  Vancouver Fashion Week

  • Canada
  • Events Services
  • 1 - 100 Employee

  • Sales Marketing Manager

    • May 2022 - Present

    Responsibilities:• Develop Marketing Strategies to promote the company's products or services.• Identify target markets, conducting market research, and analyzing consumer behavior to develop effective marketing campaigns.• Set sales targets and goals based on market trends, company objectives.• Lead sales and marketing teams providing guidance, training, and support. (Overseeing 20 people)• Collaborate with internal areas such as finance, production, Media relations, PR.• Customer relationship management (CRM) oversee the implementation and maintenance of CRM systems.• Monitor market trends.• Budget Management and allocate resources effectively to maximize ROI and ensure that expenditures are within budgetary constraints. Achievements: • Developed and implemented strategic plans for business growth, including the sales tracking system and created QR Link registration system for international model auditions, reducing waiting time from 10 to 1 minute.• Overseeing day-to-day operations and optimizing the supply chain in office and fashion week shows, coordinating +50 staff members during Fashion Shows including BST, FOH, Models, PR, social media and Fashion Designers, improving internal process and productivity by 15%.• Established business relationships with magazines such as Vogue, improving brand positioning by 30%.

  • Sales Marketing Coordinator

    • May 2021 - May 2022

    ● Set and achieved +100% of monthly international team’s sales goal, selling company’s services.● Increasing Latin America’s Fashion Designers participation from 4% to 20% in Europe, Vancouver & USA shows● Implement marketing and advertising strategies collaborating with graphic design, social media, and sales team.● Researching, analyzing, and driving company’s growth thru fashion trends and fashion designers around the globe● Develop and implement strategic plans for business growth, as the sales tracking system under the technique of facts, problems, solutions and created QR Link registration system for international model auditions managed by GFC, reducing the waiting time from 10 to 1 minute.

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  Global Fashion Collective

  • British Columbia, Canada

  • Sales Marketing Manager

    • May 2022 - Present
    • British Columbia, Canada

    A Vancouver Fashion Week sister company: ● Coordinate International, Media, Models, Staff, Guestlist, handling designer’s queries and troubleshooting on the day of the event to ensure that everything runs smoothly at all Fashion Week events (NYC, London, Milan, Paris and Vancouver)● Developing intra-office communication protocols, streamlining administrative procedures, inventory control, office staff supervision, and task delegation.● Ensure top performance of office staff by providing them adequate coaching and guidance.

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  L'Oréal

  • Ciudad de México

  • Makeup Senior Brand Manager

    • Dec 2019 - Oct 2020
    • Ciudad de México

    • Contributed to the overall Eye-Makeup products strategy (record in market share Bambi mascara)• Established merchandising design principles and standards to ensure the best-in-class • Led talent to scale in company • Partner with research and analytics teams to discover unmet needs• Digital strategy ,media planning, PR events & influencers execution, web site developed

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  PepsiCo

  • Nuts & Seeds Senior Brand Coordinator

    • Jun 2018 - Dec 2019

    • Develop and execution AOP • Creation and implementation of promotional actions and value campaigns (packs, promos, e-commerce, music festivals)• Digital strategy and media planning execution• Reporting accountabilities: volume, market share, distribution, prices, and propose business opportunities• Budget management• Innovation launch 360 plan

  • DSD Savory Commercial Strategy

    • Dec 2016 - Jun 2018

    • Conduct business reviews with key decision makers• Impact by achieving sales targets, market share , product distribution, and customer service targets • Interact with different departments within national Staff• Tracking and lead merchandising our brands and creating exciting displays to grow sales• Foster and build relationships with key customers to help them grow our brands• Trade Marketing

  • Commercial Management Model Coordinator

    • Mar 2016 - Dec 2016

    • Lead the commercial management model aligned with business transformation and national commercial strategies• Follow up on Key KPIS • Promote and celebrate sales force success • Coach and empower team with the aim of being self-directed

  • Savory & Biscuits Sales Analyst

    • Sep 2015 - Mar 2016

    • Understood and processed into the overall goals of the sales area for Savory and Biscits sales force • Identifies opportunities to elevate business by relevant use of market share.• Responsible for promotional forecast accuracy and planning

  • District Sales Manager

    • Oct 2013 - Sep 2015

    • Meet and exceed sales objectives• Lead people by supporting their ability to work effectively together with tools they need to succeed.• Coach, train and motivate a team to improve selling and personal objetives through trust, respect , diversity and inclusion• Grow the business by expanding distribution in top and innovation products• Implement sales, marketing and merchandising plans through effective communication to sales force• Maintain business control requirements by reporting accuraccy

  • Sales Internship

    • Apr 2013 - Oct 2013

    • Support areas with a multidisciplinary approach and global vision based on accelerated growth and critical experiences

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  SuKarne

  • Monterrey, Nuevo León, México

  • Assistant Buyer

    • Mar 2012 - Oct 2012
    • Monterrey, Nuevo León, México

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  Dirección General de Relaciones Internacionales UANL

  • Dirección General de Relaciones Internacionales

  • Migration Consultant

    • Aug 2011 - Feb 2012
    • Dirección General de Relaciones Internacionales