Experience

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  Air Apps

  • Remote

  • Brand & Corporate Marketing Manager

    • Jun 2022 - Present
    • Remote

    In charge of brand management, Corporate Communications, Content, and Corporate Marketing initiatives.Developed successful content and social media strategies with 10-20% engagement rates, 165% more impressions, and 202% wider reach, ensuring a strong online presence. Also revamped the Brand Strategy, Website, and Communications, and organized our Berlin Conference.

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  Grupo Soma

  • Remote

  • Marketing Coordinator at Farm Rio Global

    • Dec 2021 - May 2022
    • Remote

    Led the USA Special Projects Squad, overseeing global brand management and innovation initiatives with international Key Accounts.Led the brand's shoe collection launch at Nordstrom across 60 stores, handling architecture, event planning, design, and a NY floor takeover, resulting in 3M impressions and media coverage. Also managed launches at Net-a-Porter, Anthropologie Corners, and a live event with Saks, contributing to $30 million in revenue and an 85.8% increase in active customers that quarter.

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  RD Station

  • Florianópolis, Santa Catarina, Brazil

  • Senior Brand Coordinator | Team Leader

    • Jul 2019 - Aug 2021
    • Florianópolis, Santa Catarina, Brazil

    As a SAAS technology company, RD Station develops platforms for Digital Marketing and Sales management, along with content and media portals like Resultados Digitais and Agências de Resultados. They also organize RD Summit, Latin America's largest Digital Marketing and Sales event.Led brand strategy and tactical planning, managing the Brand team, overseeing acquisition assets, and supervising a multidisciplinary Marketing team.Coordinated the Brand team, improving the team's ENPS from -19 to 70, and oversaw all brand and marketing projects and creations. Additionally, led the Rebrand launch, which contributed to significant results in 2020: 345K inbound leads, 125K sign-ups, 8.5K event participants, 50 product launches, 3.2K CRM customers, 25.6K RDSM customers. Managed 1,300 projects and achieved 8M video views and 300K Instagram followers.

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  Tendere

  • Florianópolis

  • trend researcher freelance

    • Jun 2019 - Jun 2020
    • Florianópolis

    Research office specialized in developing reports targeting market trends and consumer behavior for different segments of the creative industry. With esteemed clients including Eucatex, C&A, IBGM, Renner, SENAC, among others.My responsibilities involved organizing and applying field research techniques, capturing and analyzing behavior and consumption data, and contributing to the development of reports tailored to segments of the consumer goods industry.

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  Nui Joias

  • Florianópolis Area, Brazil

  • Director / Product Designer / Marketing and Sales Coordinator

    • Feb 2015 - Jul 2019
    • Florianópolis Area, Brazil

    As the Director, Product Designer, and Marketing and Sales Coordinator of a handcrafted jewelry brand, my role encompasses various key responsibilities:Responsible for several key areas, including defining the brand's identity, creating and managing the website, overseeing the development of unique jewelry pieces, and executing marketing and sales campaigns to boost brand visibility and drive sales growth.

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  Tattva Soluções Criativas

  • Florianópolis e Região, Brasil

  • Managing Partner and Consultant

    • Jun 2012 - Jun 2017
    • Florianópolis e Região, Brasil

    Tattva Soluções Criativas specializes in communication and positioning firm for small regional brands. In my role as Managing Partner and Consultant, I oversee various aspects of our operations:Responsible for acquiring and managing customers, overseeing financial operations and production processes, and providing expert consultancy services in planning, positioning, and Communication strategies for fashion brands.

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  Dimy

  • Nova Trento

  • Brand, Communications and Creative Strategy Manager

    • Jul 2013 - Jul 2014
    • Nova Trento

    A fashion group based in Santa Catarina.Oversaw brand development and communication, including strategy, positioning, market research, product development, trend research, website monitoring, campaign planning, collection conceptualization, and social media and influencer management.

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  Glóbulo Marcas de Propósito

  • Florianópolis e Região, Brasil

  • Brand Planner

    • Aug 2012 - Jul 2013
    • Florianópolis e Região, Brasil

    At the brand management consulting agency specializing in innovation and strategy. In this role, I contributed to:- Developing brand planning and strategy, encompassing branding and advertising communication, for clients across various sectors including education, financial investment, technology, and others.- Conducting market research, data analysis, and diagnostic preparation to support strategic planning initiatives.- Implementing brand, product, and institutional projects to effectively meet client objectives and enhance brand performance.

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  Gaia

  • Florianópolis e Região, Brasil

  • Communications and Visual Merchandising Coordinator

    • Jun 2011 - Mar 2012
    • Florianópolis e Região, Brasil

    At the regional fashion retail brand with a creative office and five stores in the southern region of Brazil. In this role, I was responsible for:- Managing and creatively directing the development of the brand's new visual identity.- Defining brand positioning and communication strategies to enhance market presence.- Structuring the Communication department, including strategic planning, design, production, and communication calendar development.- Conducting trend research to inform collection development and communication concepts.- Overseeing the development and production of window displays and Visual Merchandising to enhance store aesthetics.- Creating and implementing digital communication strategies to engage customers online.- Managing the website, including its creation, development, and implementation with an outsourced supplier.

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  Gas Multiagencia

  • Florianópolis e Região, Brasil

  • Account Executive assistant

    • Feb 2011 - Jun 2011
    • Florianópolis e Região, Brasil

    At the multiplatform communication agency specializing in retail, with a portfolio including renowned brands such as Hering, Scala, Franz Café, Morana, Baloné, Bibi Calçados, Midea, Artex, Lança Perfume, Indigo, and others.In this role, my responsibilities included:- Coordinating the creative agenda to ensure timely delivery of projects.- Managing traffic to streamline workflow and optimize project timelines.- Assisting account executives and monitoring all campaigns developed for a specific agency wing.

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  Imaginarium Design

  • Florianópolis e Região, Brasil

  • Photographer

    • Apr 2009 - Jun 2010
    • Florianópolis e Região, Brasil

    Decorations and gifts franchise chain, a member of the Uni.co group, renowned for its innovative and fun design concepts.In this position, my responsibilities encompassed:- Product photography to showcase items effectively.- Image processing to enhance product visuals.- Creating images for product design, window showcases, and visual merchandising to attract customers.- Active involvement in various marketing activities, including the development of marketing campaigns, institutional materials, and digital strategies to promote brand visibility and engagement.

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  Kromak

  • Porto Alegre e Região, Brasil

  • Assistant Photographer

    • Sep 2006 - Oct 2007
    • Porto Alegre e Região, Brasil

    I worked at a photo studio and image processing bureau where I collaborated closely with photographer Marcus Luconi. In this role, my responsibilities included:- Assisting photographer Marcus Luconi in various projects.- Conducting research and providing creative direction for image development and creation for fashion brands.- Organizing the studio space to ensure efficient workflow.- Managing projects and assembling lighting setups for photoshoots.- Producing still images and ensuring high-quality results.- Facilitating casting processes as needed for photo shoots.

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  Several Companies

  • Sydney, New South Wales, Australia

  • International Experience

    • Feb 2002 - Jul 2006
    • Sydney, New South Wales, Australia

    With approximately 5 years of international experience, I primarily worked in the hospitality industry, a common choice for foreign students. My roles included:- Ice cream shop assistant at New Zealand Natural (6 months)- Waitress at Le Kiosk restaurant (6 months)- Barista & Bar Manager at Ash's Table Restaurant (1.2 years)- Barista at Ground Zero cafe (8 months)- Bartender at The Steyne Hotel Pub (2 years)Additionally, I worked as a commercial photography assistant (8 months) and freelanced in pharmaceutical events and CDs.During this period, I pursued studies in English, administration, photography, and jewelry. I also embarked on two trips around the world, exploring countries in Oceania, the Pacific region, Europe, and Asia.

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  Universidade Anhembi Morumbi

  • São Paulo e Região, Brasil

  • Intern and Web Assistant

    • Mar 1998 - Mar 2002
    • São Paulo e Região, Brasil

    During my time at the pioneering university renowned for its investment in innovation and technology, I held the following roles:Intern (1999-2000) and Web Assistant (2000-2002) at the Department of Technological Development (DDT):- Contributed to ModaBrasil, an online fashion magazine/portal, as a reporter and editor, covering events in the São Paulo Fashion Week calendar. Managed web research, general content, and curated the Surf and Street Wear column and Liga Links section.- Assisted the Online Fashion Department in assembling Extension and Postgraduate courses in Online Fashion.- Served as a reporter and editor on the Educational Portal.Marketing Department Intern (1998-1999):- Provided general support and assisted in planning, promoting, and organizing university enrollment processes.

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  Persona Assessoria de Comunicação

  • São Paulo e Região, Brasil

  • Fashion Stylist and PR internship

    • Sep 1999 - Feb 2000
    • São Paulo e Região, Brasil

    Press Office and Communications Consultancy, responsible for communication brands such as Hering, Lycra Dupont, Triumph, etc. and organization of fashion events such as São Paulo Surf Fair, Morumbi Fashion (former São Paulo Fashion Week), Fashion Week, among others.- Responsible for fashion production for the media of the brands represented by the Office.- Assistant in the press office events and productions.