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Frieda Wenzara-pastor is a seasoned healthcare marketing executive with 20+ years of experience in community outreach, marketing, and operations management. She has held various leadership positions at top hospitals, including Director of Marketing/Community Outreach/Women's Health Centers at AHMC Whittier Hospital Medical Center LP. Frieda has a strong background in developing and implementing marketing plans, managing community relations, and overseeing operations of multiple healthcare sites.

Experience

    • Director of Marketing
      • Apr 2004 - Present
      • California, United States

      AHMC Whittier Hospital Medical Center. Whittier, California10/02 to present Director of Marketing/Community Outreach/Women's Health Centers• Community relations. • Communications. Coordinates the development of marketing/communication collateral and promotional items. Responsible for editorial content, production and distribution of the quarterly community newsletter. Updates hospital website. Responds to social media reviews. Updates social media content. Prepares press releases as needed.• Physician Development. Coordinates and facilitates joint marketing relationships. Recruitment of key specialties. • Physician Contracts/MOB Leases. Works with Corporate Legal to construct and execute a wide variety of different contracts covering a range of transactions. Monitors contracts and moves forward with terminations, extensions or renewal according to hospital’s goals. • Product Line Development. Develops and implements marketing plans to promote various service lines resulting in improved patient satisfaction, employee efficiency and increased volume.• Women’s Health Centers. Responsible for operations of 5 sites. Recruits, oversees and establishes relations with physicians and other clinicians. Establishes and maintains an ongoing public relations and marketing plan to increase awareness in the community and generate volume. Responsible for Joint Commission accreditation survey readiness and State Public Health audits.Whittier Hospital Medical Center. Whittier, California (TENET)2000 to 2002Director of Clinic OperationsGreater El Monte Community Hospital, South El Monte, California (ORNDA)1995 to 2000Assistant Director of Business DevelopmentLincoln Hospital Medical Center/Clinica Medica Familiar, Los Angeles, California1985 to 1995Patient Relations Manager

Education

  • Universidad del Pacifico
    Business Administration and Management, General

Suggested Services

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Industry Focus. “Health, Wellness and Fitness”

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